Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

PRSay

FEBRUARY 21, 2018

What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage? The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 94

Sports Communications Viral Fashion 94

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc., Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Leadership positioning. Check out this piece on various ways PR can support thought leadership programs. .

Publicity 334

Publicity Advertising Advertising Leadership 334

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Branding 48

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. How will they deal with the media? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stern + Associates

FEBRUARY 7, 2014

Blame the media. This same phenomenon is beginning to plague thought leadership. As business leaders find it harder and harder to differentiate their products or services, they’ve turned to thought leadership in an attempt to stand out from their competitors. Standing out has become a lot harder to do.

Leadership 98

Leadership How To Enterprise Viral 98

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

MARCH 11, 2019

Social media is changing the way companies communicate internally and externally. “The business-to-consumer, business-to-business, and external-internal breakdowns on social media are no longer clear,” writes thecompany10, who recommends that companies to shed their preconceptions about how to communicate.

Trends 151

Trends Communications Employee Enterprise 151

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

MAY 12, 2021

Choosing how to distribute social media campaigns | 22:59-23:51. I learned media buying, so that’s when I got to where the numbers happen very heavily. We now have a really great framework in place because originally it was like, “Let’s just be on social media and just see what’s trending today.”

Trends 78

Trends Branding Brand Reddit 78

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. We’ve got a couple of different tools for social media. And so on, we’re a small startup without like huge advertising budgets. Those free channels.

Internal 118

Internal International Insurance Insurance 118

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Scott Public Relations

NOVEMBER 10, 2022

what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” That’s the kind of communication that goes viral. It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Talking Points. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

MARCH 25, 2015

I’ve never worked in a place where my colleagues – leadership and junior staff alike – are so willing to do what they personally can to further my professional growth. At a fundamental level, the role of PR pros is typically much more media-oriented, while marketing is heavier on data, measurement and driving sales.

Marketing 60

Marketing Advertising Advertising Pitching 60

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. advertisers sound off: [link].

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44