Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds , though the views are mixed. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. PR measures up.

Report 136

Report Interviews Pitching Construction 136

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. .

Trends 170

Trends Advertising Advertising Video 170

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. It grew eventually into a tech-based email list that was free for users with an advertising model. Click To Tweet 2.

Reddit 174

Reddit Software B2B Technology 174

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns. The public relations measurement challenge.

Measurement 100

Measurement Advertising Advertising eBook 100

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Beyond PR

JUNE 28, 2016

New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. Ad values lack context: News articles and advertisements are not one in the same. The answer is “Impact.”.

Measurement 73

Measurement Advertising Advertising Agency 73

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. Measure Performance. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . That’s a pretty generous measure too. I’m not here to bash advertising or LinkedIn. billion in 2022 and grow to $4.56

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. They are also focused on earned media. It is a promise that has been broken in the past few years.

Tools 135

Tools Software Enterprise Measurement 135

Buchanan PR

MAY 3, 2024

While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. One new wrinkle to this, though, is that news outlets have added custom content to their advertising options. Who authored the story?

Writing 86

Writing Journalism Examples Advertising 86

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? PR Measurement: How is Communications Proving Value? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 150

B2B Study Blogging Marketing 150

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. But what if that media placement doesn’t result in any business for your company? The PESO model involves measuring and analyzing your results.

How To 120

How To Software Analytics Google 120

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. How many can you identify with?

Corporate 76

Corporate Communications Survey Employee 76

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered.

Analytics 69

Analytics Report Technology Pitching 69

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. Is owned media trustworthy? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Polaris

SEPTEMBER 18, 2015

With so much going for it, it’s no surprise that earlier this summer eMarketer reported Instagram engagement on both organic posts and paid ads is breaking all records compared to other platforms. The Coalition of Public Relations Standards recommends using “shared” metrics as a way to evaluate paid, earned and owned media.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms. The Solution. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. The key ingredient is relationships.

Automotive 245

Automotive Resources Consumer Strategy 245

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 102

Interviews Publicity Technology Social Media 102

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 102

Survey Marketing B2B Content Marketing 102

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. The methods and the speed in which things occur and need to be reported on spurred change in the entire industry – practitioners and suppliers alike.

Measurement 60

Measurement Course Advertising Advertising 60

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, I could give McDonald’s products, toys, cameras, whatever…to reporters, to consumers, to influencers (not the influencers the way we know them now), and the magic happened. So, you know that whole joke about, what is the difference between PR and advertising? How do you measure the success of word of mouth?

Ethics 52

Ethics Product Launch Corporate Consumer 52