PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. “Take the politics out of it,” she said.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

APRIL 5, 2016

FierceCMO: Study: CMOs are spending more on social and mobile. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Study: Effective Content Marketing Has One Element.

Mobile 60

Mobile Survey Marketing B2B 60

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? It can be executed as expert commentary, data studies, or hero campaigns.

Digital PR 98

Digital PR SEO Google Travel 98

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. One study found that the optimal number of internal links pointing to a page on your site is seven or more. Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Cision

JULY 25, 2016

Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers. In fact, with algorithm changes, organic conversion events on Facebook are regularly measured in fractions of 1 percent.

Facebook 120

Facebook Instagram Measurement Twitter 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. That’s the kind of communication that goes viral. They can lead the paid advertising campaigns. And make a video about them – short, pithy, go for the gut. Get some attitude and some sass.

How To 52

How To Insurance Insurance Ethics 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. And, so the study found that the most important companies and most relevant companies achieve their status by aligning with their stakeholder or their audience needs by taking action and maintaining momentum. Companies have scaled back their advertising.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52