PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ISEBOX

NOVEMBER 23, 2016

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.

Case Study 46

Case Study Study Pharmaceuticals Branding 46

Cision

MAY 17, 2016

How did you get your start in advertising and communication? Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. Also, one of the coolest things about this industry is that we get to learn about every category under the sun.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. The public is a sucker for wedding stories. So, is all forgiven? Lochte will have to wait and see.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Shift Communications

NOVEMBER 20, 2017

Marketing and advertising. Pharmaceutical companies. Consumer technology. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Healthcare providers. Media and publications. SaaS technology companies. Technology companies. The Fortune 10. World leaders.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story. A ban…on ALL DTC marketing? No more Irritabelle, the campy colon mascot for IBS drug, Viberzi?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. It is often touted as a race-, gender-, and otherwise bias-free solution to making decisions and/or performing marketing tasks in an objective manner.

Marketing 74

Marketing Pharmaceuticals System Policies 74

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

Agency 54

Agency Healthcare Insurance Insurance 54

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.).

Infographics 235

Infographics Case Study Content Marketing Video 235

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

SEPTEMBER 19, 2017

– print advertising. – pay per click advertising. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies). .” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples.

Media Relations 67

Media Relations Media Insurance Insurance 67

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. To start, pull associated costs in areas like software (marketing automation, CRM system, web hosting), advertising, partners (agencies, designers), and events (tradeshows, webinars).

Marketing 52

Marketing Technology Internal International 52

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. The battle for women’s empowerment in advertising and marketing campaigns is far from finished. Under Armour: I Will Want What I Want.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.).

Infographics 72

Infographics Case Study Video Survey 72

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Prominent brands (Nike and Wendy’s) and celebrities (Oprah and Kim Kardashian) have already embraced Threads for these purposes.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Mindful Marketing

SEPTEMBER 30, 2024

Inevitably, at the top of the list are jobs like doctor, nurse, and pharmacist, while near the bottom are several marketing occupations such as telemarketer, advertising practitioner, and car salesperson.

Ethics 113

Ethics Marketing Pharmaceuticals Conference 113

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. Respondent error can also be caused by questions that make serious demands on memory.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. Publics consist of people who are affected by the consequences of an organization’s behaviour—either positively or negatively.

Reputation 52

Reputation Social Media International Internal 52

Mindful Marketing

AUGUST 13, 2022

Advertisers have always needed to be where consumers are, which has recently meant firms moving money from the likes of NBC and the New York Times to an up-and-coming influencers’ TikTok and YouTube channels. For example, doctors often prescribe pharmaceuticals they’ve never tried.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75