ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Company 120

Company Banking Education B2C 120

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. In some way or another, all organisations rely on reputation and awareness for success.

Publicity 62

Publicity Branding Brand SEO 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. What can we takeaway for next year?” “How

Branding 90

Branding Brand Marketing Enterprise 90

Norton's Notes

NOVEMBER 3, 2017

With experience in almost any given field becoming critical, especially public relations, your tutors will tell you time and time again to get in touch with local agencies or in-house PR teams. Wanting to do work experience is important, not just for the agency you choose but for you. I mean – I can!

Interviews 34

Interviews Journalism B2C Agency 34

PR 20/20

JUNE 25, 2019

And it’s not just B2C. Our agency will forever “look beyond” to what’s next in our quick-paced industry, and it’s with that intrinsic drive that we launched Marketing AI Institute with the mission to make artificial intelligence more approachable and actionable for modern marketers. Internal communications and events.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders. Give our services a try.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

What’s more, Chris Schermer, of buyer-driven B2B brand experience agency SCHERMER, explained that all marketers have the responsibility to not only produce meaningful content, but to also resist the volume of content created. March 4, 2015. We know consumers don’t want to be bombarded with “Buy this!” Every “content marketing team” is unique.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Nameless blog posts come across as news releases or statements from corporate communications.”.

Blogging 48

Blogging Employee Corporate Google 48