We Asked Today’s PR Influencers: What is #CreativePR?
Marketwired
FEBRUARY 16, 2016
“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.
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