Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing.

Agency 64

Agency Technology Meeting Software 64

Agility PR Solutions

SEPTEMBER 24, 2020

In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? The post Consumers value an A+ BBB rating on a company’s website more than a 5-star Google rating appeared first on Agility PR Solutions.

Google 120

Google Consumer Agency Branding 120

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

Analytics 143

Analytics Google Data Technology 143

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 97

YouTube Marketing Local Chemicals 97

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access. But so few PR people use this data.

Analytics 137

Analytics Google SEO Data 137

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). As he shared with me recently, “PR validates a lot of what every other [marketing] discipline provides or does. What is SEO?

SEO 203

SEO Engineering Google Examples 203

PRSay

AUGUST 29, 2024

Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But can agencies thrive solely through remote work? A full-time virtual agency Today, Carabiner is a marketing and PR services provider with 35 active team members and over 30 organizations on our client roster.

Strategy 78

Strategy Real Estate Agency B2B 78

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. As a Google Analytics certified agency, SHIFT regularly uses Google Analytics to track sales, referrals, backlinks and other goal conversions for clients. WHAT’S MEASURABLE. Meghan Burek, Senior Account Manager.

Measurement 107

Measurement How To Analytics Marketing 107

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. Marketers and PR professionals need the best tools available for making content perform. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators.

Google 60

Google Video Marketing Storytelling 60

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Think you’ve got the chops to tackle Google Analytics’ toughest questions? How’d it go?

Analytics 60

Analytics Google eBook Data 60

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. And while social media budgets have indeed soared the last number of years, it’s usually marketing that’s in charge and many of those folks tend to devote most of those dollars to paid media vs. content creation and other forms of social that are working much better in 2022.

Social Media 153

Social Media Marketing Media Energy 153

Shift Communications

APRIL 19, 2022

Hundreds of organizations — from healthcare IT, biotech and life sciences companies to tech giants like Amazon, Apple and Google — are expanding their offerings. They’re bringing to market new options to better detect, diagnose and treat diseases and to help people stay well. Metaverse healthcare communications opportunities.

Healthcare 88

Healthcare Communications Consumer Community 88

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Advertorials have always been a part of our communications plans and with the rise of bloggers and social influencers asking for payment for collaboration, new forms of advertorials are set to continue to be a part of our public relations plans. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. It was as if I were in a room of people conversing in a different language.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. I was working for a small DC-based tech agency that had ridden the dot-com trend. Burrelles was founded in 1888.

Print 128

Print Newspapers Google B2B 128

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data Data-Driven PR Software 60

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Stephen Waddington

APRIL 10, 2021

Communications and public relations teams have moved to virtual working during COVID-19. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. All contributions will be attributed.

Case Study 160

Case Study Analysis Tools Agency 160

Landis PR

FEBRUARY 27, 2023

When stressed, we react differently to communication. Loneliness, isolation, confrontation, lack of community, and unity have all become normalized. For many years, agencies categorized their audiences using demographic and psychographic characteristics. Ensure your communication is upbeat.

Communications 52

Communications Education Google Corporate 52

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. Few digital marketing tools are more widespread and more thorough than Google Analytics, but many PR pros aren’t familiar enough to make it work for them. Amanda Grinavich.

Analytics 60

Analytics Google Measurement Tools 60

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Two years ago our business was siloed.

Banking 120

Banking Communications Software Google 120

5W PR

MARCH 23, 2018

How Did You Get into Digital Marketing – Specifically SEO? I ended up switching careers into digital marketing & SEO after spending quite some time working on freelance and personal projects. It’s really an awesome experience working for a public relations company that offers integrated marketing packages.

Interviews 84

Interviews Agency SEO Google 84

Konnect Agency

MARCH 29, 2021

You may be able to start with a great concept, product or service that is designed to fulfill your customer’s need, but the key is to effectively communicate and entice your customers through the right external communication strategies. What is external communication, and why is it important? Choose the appropriate platforms.

Strategy 52

Strategy Communications Software Data 52

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Earned Media is Changing Your Marketing Strategy.

Communications 64

Communications Marketing Radio Airlines 64

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Perhaps it’s a company with better than average email marketing skills.

Google 60

Google B2C Analytics Data 60

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. Businesses Value the Role of PR and Communications More than Ever.

Blogging 137

Blogging Software Google Content Marketing 137

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

147

147