Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record.

Communications 99

Communications Comparison Exercises Interviews 99

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. In some way or another, all organisations rely on reputation and awareness for success.

Publicity 62

Publicity Branding Brand SEO 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity. To avoid political controversies, verifying the accuracy of maps and flags will also be crucial.

Local 36

Local Government Banking Policies 36

Critical Mention

JUNE 24, 2017

This addition introduces more than 1,000 television outlets across the US, Canada and the United Kingdom, filtered in real time, with video that can be clipped from a segment of programming and shared internally with colleagues to enhance media awareness. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Conference Ethics 52

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand.

Branding 90

Branding Brand Marketing Enterprise 90

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 21, 2018

Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? Working at agencies taught me the beauty of multitasking and prioritizing. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print.

Sports 113

Sports Retail Local Report 113

Critical Mention

AUGUST 29, 2019

Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

ReimaginePR

AUGUST 15, 2016

People don’t trust soul-less corporations. Printed literature. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. For this reason, it’s so important to build a brand that is deeply human and relatable. People trust other people.

Employee 120

Employee Social Media Education Branding 120

Communications Conversations

OCTOBER 31, 2018

It’s one of the things that frustrated me about corporate America and I continue to see it as a consultant. For example, do you have an intern who can help you with tasks you’re considering outsourcing? Could you use employees from across the company to create more content vs. paying an agency to do the same thing?

Resources 68

Resources Corporate Social Media Print 68

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). Can your agency bring big ideas and execute? Give our services a try.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

SEPTEMBER 14, 2018

As an agency, I believe this power to strategize, collaborate, and bring visionary ideas to life is our core strength. The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. This year, we’ve been telling the stories of change agents on our agency blog.

Enterprise 46

Enterprise Agency Creativity Print 46

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Share it internally and through email outreach… Because our world is so fragmented these days, you want to merchandise your broadcast coverage everywhere your audience is. Do that in high-energy, short and impactful soundbites. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. How should corporate public relations professionals approach Minnesota Business with a story idea? Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

PR Conversations

APRIL 24, 2018

José Manuel Velasco is an executive coach and communication consultant, a member of the advisory board of the Latino American leading PR agency Llorente & Cuenca (and is its coaching practice lead), and serves as senior advisor of Thinking Heads. Language creates reality, so really all we can manage are our conversations.

Journalism 79

Journalism Ethics Film Construction 79

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. – print advertising. By this, I mean a frequently updated blog. I would cut: – Social media. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 94

Marketing Local Crisis Management Internal 94

Landis PR

MAY 28, 2024

Danes – along with other Scandinavian nations – have strong purchasing power, which is why many international companies find the Scandinavian markets quite interesting. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. That number now stands at a 8%.

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. 3) You’ve worked both on the agency and the client side in PR. They wanted print coverage and would regularly frame and display significant coverage.

Branding 108

Branding Brand Reputation Corporate 108

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Internal comms a top priority.

Software 122

Software Case Study Advertising Advertising 122

Cision

JULY 5, 2016

At the risk of really dating myself, when I first started in the workforce in 1990, our marketing department only had a few shared computers, we were not yet using email regularly, we were still creating “mechanicals” for printed materials as opposed to using desktop publishing, and companies were just starting to create websites!

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 158

Tools Media Software Analysis 158

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

AUGUST 6, 2019

The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Technology 63

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. billion ,” according to a new report from Burton-Taylor International Consulting. Public Relations Statistics from 2020. The media PR salary: $100,000. in 2019, reaching a record $4.5

Survey 174

Survey Marketing B2B Study 174

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 22, 2018

Use italics to express thoughts/internal dialogue. Avoid corporate language. Mark them when you print off your document, then run a ctrl f and sub in alternatives. …set up “offline accounts” for value-added tax (VAT), corporation tax, petty cash. Words that are common in English, eg, au fait, need no italics.

Writing 95

Writing Google Comparison Government 95

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60