5W PR

JULY 2, 2024

Navigating the ethical labyrinth of new technologies The fast development of AI raises a number of ethical and social concerns. They also facilitate a clearer understanding of how companies and technologies function. Issues like data privacy, algorithmic bias, and job displacement require careful consideration.

Ethics 78

Ethics Media Privacy Analysis 78

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications.

Reputation 159

Reputation How To Employee Financial 159

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

Reputation 62

Reputation Ethics Employee Travel 62

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation.

Publicity 167

Publicity Ethics Training Education 167

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

An irate reporter could also reach out directly to a higher-up in your organization (or the client in the case of an agency team). Disaster #6: Harmful hyperbole (or worse) The cardinal sin for any PR person is misrepresenting the company, technology or other aspects of the story you’re packaging. Never give reporters mixed signals.

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Pitching How To Report Radio 240

5W PR

JULY 21, 2023

This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise. By highlighting their commitment to sustainability, ethical sourcing, and charitable initiatives, variety stores can attract conscious consumers who value socially responsible businesses.

Retail 78

Retail Local Consumer Community 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

Company 78

Company Technology Privacy Guidelines 78

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 120

Report Publicity Training Policies 120

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 102

Interviews Publicity Technology Social Media 102

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Prohibition

AUGUST 1, 2023

From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Contact us for our podcast services !

Marketing 62

Marketing Ethics Retail Tools 62

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Whether it’s a massive following on social, expertise, technology, or something else – leverage these assets to drive the partnership.

Branding 52

Branding Brand Reputation Product Launch 52

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Embrace the power of AI to revolutionize your PR efforts! Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation.

Publicity 73

Publicity Ethics Training Education 73

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 118

Groups Employee Ethics Strategy 118

Stephen Waddington

NOVEMBER 11, 2020

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To build and enhance organisational reputation 7. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. To offer organisational leadership 10.

Tools 115

Tools Publicity Google Ethics 115

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations.

Survey 134

Survey Ethics Leadership Course 134

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

Creativity 120

Creativity SEO Mobile Journalism 120

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management.

Ethics 69

Ethics Analysis Technology Data 69

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. As an industry, AI will carry major concerns around ethics, safety and governance for the foreseeable future.

Crisis 36

Crisis How To Guidelines Reputation 36

PRSay

FEBRUARY 23, 2017

Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims.

Healthcare 83

Healthcare Communications Ethics Radio 83

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Here's a copy of my speech.

Analysis 60

Analysis Ethics Technology Crisis Management 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 84

Software Pitching Internal International 84

Landis PR

JUNE 26, 2023

By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns. As professionals, we are entrusted by our clients to be ethical and transparent in our work.

Publicity 52

Publicity Training Data Tools 52

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. New media technologies: The world of new media is moving and changing the face of our profession – fast! Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know?

Financial 88

Financial Video Survey Google 88

5W PR

JUNE 20, 2024

On the other hand, we can marvel at how far technology has come. PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives. PR Agencies Know How to Convey the Message Defense tech is not about entertainment, it’s about protecting and saving lives.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

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Case Study Software Data Web 117

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat. Still – 2024 will be the year for vigilance by brand gatekeepers.” ~ Dorothy Crenshaw , Founder, Crenshaw Communications , a Mod Op agency 24.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40