Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JULY 7, 2020

Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list. The concept of CRM for PR isn’t new.

Technology 120

Technology Publicity Software Print 120

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. We’ve got video of some sharks attacking a whale outside the Golden Gate!

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Find blogs that wrap up the best content over the last day, week, month, or year, and pitch your content to them for inclusion next time around.

Content Marketing 110

Content Marketing Pitching Social Media Blogging 110

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. How to pitch to journalists . Top Food and Drink PR Campaigns from 2022 so far.

Publicity 62

Publicity Branding Brand SEO 62

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What do you have planned for them?

Travel 120

Travel Agriculture Tourism Internal 120

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Cassandra Faro, Account Executive. Client: Blink. Client: ERA.

Print 60

Print Media Travel Wireless 60

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. Foreign companies should actively engage with government officials, agencies and industry associations to strengthen relationships and foster open dialogue.

Local 36

Local Government Banking Policies 36

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Conference Ethics 52

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bad Pitch Blog

OCTOBER 23, 2012

But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The top tier of rewards focus on print publications. To be honest, this pitch wasn''t going to become a story at first; it was poorly-written. And Pine Brothers hired an agency to promote the competition.

Media 68

Media Journalism Print Pitching 68

MaccaPR

JULY 8, 2015

That kind of PR pitching reveals a shot-gun approach. We just received a report from economist and Assistant Vice President of International Programs, Bruce Corrie, from Concordia University, the nation’s foremost expert on business and immigrants. Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Is your PR agency bring creative ideas to the table? See these related posts: What is Agile Marketing Again?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. His former agency specialized in helping overseas companies gain traction in the U.S.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Internal comms a top priority.

Software 122

Software Case Study Advertising Advertising 122

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. We recently helped client HiFX, an international currency firm, launch in the U.S.

Print 136

Print Interviews Pitching Meeting 136

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. Talented, eloquent and politically engaged, the 26-year-old Itoje is a perfect fit; Jay-Z’s juggernaut agency also represents footballer Marcus Rashford.

Sports 60

Sports Government Agency Pitching 60

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Adding to this, they’re completely inundated with emails and pitches. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. billion ,” according to a new report from Burton-Taylor International Consulting. The media PR salary: $100,000.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 6) Pitch the story to an industry newsletter. Can your agency bring big ideas and execute? If you earn a mention, be sure to share it. Give our services a try.

Media 98

Media B2B Groups Conference 98

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Technology 63

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is aimed at accommodating agencies that might have client projects or campaigns. Truescope product overview.

Tools 158

Tools Media Software Analysis 158

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? Experienced pros have developed and pitched countless stories in their careers.

Publicity 100

Publicity Interviews Reputation Construction 100

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The longer answer requires a brief history lesson.

Industry 153

Industry Publicity Agency Community 153

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Remote PR Jobs

SEPTEMBER 25, 2023

You can just craft your own media strategy and hire a few interns to execute it for you. You should not, for example, fire your agency just because they’ve been in business for 25 years. Go work for a collection agency. I mean figure out what I actually write about and how, and pitch me something that fits.

Print 100

Print Media Pitching Writing 100

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Chris Lynch: Is print media dead? This is a badge to readers and there must be constant calibrations.

Report 225

Report Media Advertising Advertising 225