ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 94

Storytelling Measurement Ethics Web 94

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. By Jaden Gill, Account Coordinator.

Storytelling 36

Storytelling Community Industry Transportation 36

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Storytelling Crafting compelling narratives around products, services, or company culture connects B2B tech companies emotionally with their target audience.

B2B 78

B2B Company Publicity Media Training 78

The Hoffman Agency

AUGUST 26, 2021

As I entered college however, I learned very early on that while I may love the rewarding side of educating, I prefer to work in team environments such as in an agency setting. That said, joining the School of Journalism and Communications at the UO was one of the best decisions I made.

Agency 36

Agency Education Storytelling Internal 36

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

JULY 28, 2015

It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. You never hear about a company hiring a PR agency “to get the bad word out.”.

Storytelling 60

Storytelling Corporate Agency Company 60

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

5W PR

OCTOBER 31, 2023

International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event. The post 10 Networking Events for PR Professionals appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Conference 78

Conference Nonprofit Education Healthcare 78

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. It turns out that fewer than 10 percent of posts fell into the Agency-centric bucket.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Ishmael's Corner

AUGUST 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Agency 60

Agency Storytelling Media Advertising 60

Ishmael's Corner

APRIL 28, 2015

“In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. The best non-fiction storytelling on the planet comes from journalists. Can you imagine? Now, there’s a news flash!

Journalism 60

Journalism Exercises Storytelling Fashion 60

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

The Hoffman Agency

JULY 23, 2020

in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. The Hoffman Agency has made that transition seamless. I graduated from California Polytechnic State University, San Luis Obispo with a B.S.

Storytelling 68

Storytelling Journalism Exercises International 68

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. What would you drop and why? News releases and their place in 2019.

Communications 208

Communications Analytics Social Media Media Training 208

The Hoffman Agency

FEBRUARY 16, 2021

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

The Hoffman Agency

DECEMBER 21, 2023

So, when I received the email from The Hoffman Agency, it might as well have been the winning lottery numbers; I was thrilled! Funnily enough, Hoffman was an agency I’d been introduced to just over two years ago while on a study abroad in London. We spent a whole day at the Hoffman Agency’s London office during the trip.

Fashion 36

Fashion Agency Study Storytelling 36

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Some may say I am lost, but I would argue that my route led me to exactly where I am supposed to be — The Hoffman Agency. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

Storytelling 69

Storytelling Crisis Management International Internal 69

The Hoffman Agency

NOVEMBER 28, 2022

After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. in the U.S., the perfect time to look for new job listings.

Storytelling 36

Storytelling LinkedIn Comparison International 36

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. A great example is this post on “engagement journalism.” Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 96

Survey Media Relations Corporate Communications 96

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69