Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Take a look at the breakdown per channel below!

Social Media 62

Social Media Media Instagram B2C 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 97

YouTube Marketing Local Chemicals 97

Prohibition

SEPTEMBER 15, 2021

As we fast-approach Autumn, and Summer comes to a close, social media has also changed recently with new features being introduced across all platforms. With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media.

Social Media 62

Social Media Trends Marketing Media 62

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media.

Communications 225

Communications Marketing Radio Airlines 225

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

5W PR

SEPTEMBER 27, 2023

Holiday marketing is crucial for businesses. But planning for holiday marketing takes time. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies.

Mobile 87

Mobile Technology Automotive Meeting 87

Shift Communications

SEPTEMBER 28, 2017

The Social Impact Theory. In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works. How Does It Apply To Social Media? Christopher S.

Social Media 122

Social Media Media Groups Mobile 122

Shift Communications

NOVEMBER 2, 2017

Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. No social network has ever achieved that much revenue per user at scale.

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

JANUARY 28, 2016

Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. Vice President, Marketing Technology.

Mobile 60

Mobile Facebook Social Media Instagram 60

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people.

Agency 59

Agency Mobile Consumer Creativity 59

Konnect Agency

MAY 6, 2022

However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Final Thoughts.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Final Thoughts.

Agency 52

Agency Instagram Facebook Advertising 52

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

Instagram 62

Instagram LinkedIn Social Media Media 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? 1) Why start a business focused on B2B paid social?

B2B 79

B2B Social Media Company Marketing 79

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. Leveraging social media for SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing.

Social Media 116

Social Media Branding Brand Media 116

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. The evolution of shoppable content can be traced to the integration of e-commerce with social media and other digital channels.

Branding 78

Branding Brand Mobile Pinterest 78

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. I was hooked. If you possess this mindset, you’ll stay in the same place.

Twitter 208

Twitter Software Retail Agency 208

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. This is an outlier; Facebook, Twitter, and Instagram all have significant majorities of members using their respective services from mobile devices.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. One reason is that PR is more relevant—and valuable—than ever. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

FEBRUARY 16, 2016

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.

Mobile 60

Mobile Examples Branding Brand 60

Bianchi Biz Blog

MAY 26, 2022

If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

5W PR

AUGUST 30, 2023

Leveraging social media Promote the Amazon Storefront on the brand’s social media channels to redirect followers and fans to the Storefront. Incorporating influencer marketing Partner with influencers who align with the brand to promote the Amazon Storefront to their followers.

Mobile 78

Mobile Advertising Advertising Social Media 78

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 174

B2B Company Marketing SEO 174