Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

NOVEMBER 20, 2024

His sentiment was evident throughout the conference, which showcased technologies like autonomous tractors from BlueWhite , transforming the AgTech industry, and innovative real estate solutions capitalizing on Miami’s rapid growth. Accelerated investment in cutting-edge defense technology is not just necessary—it’s urgent.

Conference 78

Conference Creativity Real Estate Energy 78

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

Storytelling 106

Storytelling B2B Creativity Technology 106

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? .

Storytelling 83

Storytelling Branding Brand Customer Service 83

5W PR

JULY 29, 2024

Cybersecurity public relations is crucial in promoting cyber safety awareness and educating the public on the benefits of cyber technology. One effective method is using storytelling to relate real-life experiences with cyber threats. Sharing stories of individuals overcoming scams, breaches, or attacks can personalize the issue.

Publicity 78

Publicity Technology Ethics Storytelling 78

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Why or why not? Absolutely.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

NOVEMBER 13, 2024

As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast. 5W understands that success in media and advertising requires more than just great technology. These narratives position brands as pioneers in reaching customers within dynamic retail ecosystems.

Advertising 143

Advertising Advertising Privacy Ethics 143

5W PR

MAY 20, 2024

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. Robust regulatory frameworks can also inspire market confidence, drawing in investors and speeding up the mainstream adoption of financial technologies. Take, for example, the rise of open banking regulations.

Banking 78

Banking Financial Storytelling Technology 78

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Company Automotive Mobile 96

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. Gone are the days when PR was solely about creativity and storytelling. Embracing the Future of PR The future of PR is undoubtedly shaped by emerging technologies, particularly AI.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Staying informed about industry developments, monitoring emerging technologies, and experimenting with new PR tactics keep brands ahead of the curve and relevant in a competitive market.

Consumer 78

Consumer Branding Brand Crisis Management 78

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Defense tech storytelling But transparency alone is not enough. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Branding Brand Ethics 78

5W PR

MAY 30, 2024

Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Weaving the tech tale Focus on what sets this offering apart and instead of merely listing features, focus on the problem the technology addresses or the value it brings. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Shift Communications

JULY 25, 2023

In tech, Gartner’s® Hype Cycle maps the maturation of emerging technologies. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead. In the media, news coverage tends to follow a similar trajectory. PR lessons from previous hype cycles.

How To 78

How To Storytelling Leadership Technology 78

The Hoffman Agency

JUNE 1, 2021

Well, I can confirm that time has flown – it’s truly mind-boggling that three months ago, I was just beginning my journey here at The Hoffman Agency. If you look hard enough, you can find the human in the story even when the technology itself feels so black and white. They say time flies when you’re having fun.

Storytelling 36

Storytelling Writing Internal International 36

The Hoffman Agency

AUGUST 5, 2024

During my time as a content creator, I witnessed the profound impact of storytelling. I grew excited about being exposed to cutting-edge technologies like AI and sharing untold stories within the tech space. The post Beyond the Likes: A Content Creator’s Path to PR Adventure appeared first on The Hoffman Agency.

Social Media 69

Social Media Storytelling Agency Interviews 69

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Storytelling Crafting compelling narratives around products, services, or company culture connects B2B tech companies emotionally with their target audience.

B2B 78

B2B Company Publicity Media Training 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 18, 2024

Digital marketing leverages technology to reach a wider audience through online channels. Use storytelling techniques to make content more memorable. The post Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Is your PR agency bring creative ideas to the table?

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

The Hoffman Agency

NOVEMBER 13, 2023

These are the four technologies the EU wants to protect, especially from China — Euronews Electric vehicles: yet another battleground between China and the West — Verdict Spies will be called in to keep Britain safe from hostile Chinese AI — The Telegraph You’ll notice our coverage focuses a lot on competition with China.

Local 36

Local Agency Government Travel 36

The Hoffman Agency

AUGUST 23, 2023

When cleverly worked into PR materials, photos will help master the art of visual storytelling to achieve a client’s communication goals. Why should you always try to combine text with images Since I started working in communications, the concept of storytelling has played a key role in the success of all campaigns.

Storytelling 69

Storytelling Internal International Pitching 69

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

The Hoffman Agency

AUGUST 26, 2021

As I entered college however, I learned very early on that while I may love the rewarding side of educating, I prefer to work in team environments such as in an agency setting. At UO, I was a part of a mentoring and networking program during my senior year, where one of my most inspiring professors introduced me to The Hoffman Agency.

Agency 36

Agency Education Storytelling Internal 36

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. 3–Visual Storytelling. “Traditional storytelling isn’t going away per se, but today visual is the new black.”

Storytelling 230

Storytelling Technology Tools Infographics 230

The Hoffman Agency

OCTOBER 9, 2024

I have a full-time job working at an agency? At THE HOFFMAN AGENCY? The importance of strategic storytelling in the B2B tech space is not just about selling products or services; it’s about telling compelling stories that resonate with target audiences. Somebody pinch me! I got stuck on the saying, “leap and the net will appear.”

Strategy 36

Strategy B2B Internal International 36

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

For an early-stage technology business, differentiation can be everything. Here are some ways PR builds competitive advantages for young technology companies. Good PR agencies/teams don’t just talk about your brand from 9 to 5. Quality PR practitioners are expert storytellers. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She went on to work at a number of leading technology firms and one of the top global PR agencies.

Radio 170

Radio How To Community Storytelling 170