Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends.

Trends 61

Trends Viral Analysis Crisis 61

Cision

NOVEMBER 14, 2017

That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis.

Measurement 166

Measurement Strategy Media Analytics 166

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Until next time! Critical Mention. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

NOVEMBER 13, 2019

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 5, 2019

Having access to social media mentions can help business pros understand their customers’ perspectives and tone through sentiment analysis. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Media Delivers Brand Clarity. Until next time! Critical Mention.

Social Media 105

Social Media Media Customer Service Radio 105