Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. The last point is particularly important in marketing because people do not make rational decisions.

Creativity 75

Creativity Study Survey Advertising 75

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. in 2019, reaching a record $4.5 Source: The Most Recommended PR Tech Vendors ).

Survey 174

Survey Marketing B2B Study 174

PR 20/20

OCTOBER 31, 2017

The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. Likely because a full 12-month analysis is downright intimidating. Technology utilization.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. While finding the right targets does require some digging, advancements in data and technology are making the process simpler and more effective than ever before. That has to change.

Media 60

Media Leadership Enterprise Data 60

The Hoffman Agency

DECEMBER 7, 2017

and what excited me the most was that I would be working in our company’s headquarters in San Jose-Silicon Valley, the heart of entrepreneurship and technology. Backed by my teams’ guidance and confidence in me, I later tracked media coverage, developed press releases and conducted competitive analysis. for two and a half months.

Pitching 28

Pitching Analysis Case Study Local 28

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Moving Beyond The Limitations of Traditional PR Metrics.

Measurement 75

Measurement How To B2C Infographics 75

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. Invest in automation and technology. Change isn’t easy.

How To 60

How To Software System Employee 60

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. WriterBuddy AI Tools Industry Analysis Strategy: Using an enticing data visualization to build links. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. We know, based on data and careful analysis, combined with insight and the most advanced technology, what is likely to happen.

Analytics 132

Analytics Data-Driven PR Data Software 132

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. Don’t be that practitioner that pisses of a journalist.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 106

Data Meeting Measurement Guidelines 106