5W PR

SEPTEMBER 3, 2024

Don’t underestimate the power of organic content either. Content marketing Create valuable, shareable content that resonates with the audience. Local focus Consider local radio and TV for targeted campaigns. For example, promote social media content through TV commercials or vice versa.

Branding 78

Branding Brand Media Print 78

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Critical Mention users can now track audience and publicity values for their radio mentions. Until next time! Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 106

How To Media Radio Print 106

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Cision

NOVEMBER 14, 2017

While all these points are valid, narrow down your list to the top measurement points to zero in on the analytics you will value the most. If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. What Monitoring Sources Are You Collecting?

Measurement 166

Measurement Strategy Media Analytics 166

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

How To 60

How To Media Analytics Television 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Community 92

Community How To Marketing Data 92