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#CreativePR: Measurement and Data-Based Insights

Marketwired

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

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Social Media Marketing for Complete Beginners

ReimaginePR

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Use Twitter Analytics. Take a moment to look at Twitter Analytics to assess the health of your Twitter account. Consider Paid Ads.

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. What a novel idea!” Pretty handy, right?

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#18: The future of storytelling in healthcare communications

NewsWhip

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. We talk about aerosol nanometers of size for measuring aerosols. We talk about R rates. How does that change your work?