wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. AMA CEO Russ Klein Marketer’s Confidence Interview. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. What sounds familiar?

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past.

Corporate 48

Corporate Examples Storytelling Branding 48

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 23, 2018

Building off my previous reply far too many brands – of all shapes and sizes still operate under the ‘more is better’ mantra meaning they believe if they pump out enough crap (technical term) that we consumers will eventually buy something – even if it’s just to stop the incessant flow of crap in the first place.

Marketing 69

Marketing Content Marketing Sports B2C 69

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Who are these consumers, and where do they typically find the articles they read? going rate for an article that doesn’t require a ton of research or interviews starts at about $400. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Data 111

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Overall, I think I’m a pretty sociable person, online and off. And that is very cool.

Social Media 89

Social Media Media Facebook Twitter 89

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. I interviewed all the people who would be stakeholders in our work,” she told us. “I

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

We know consumers don’t want to be bombarded with “Buy this!” Instead, content marketing is about creating useful content for the consumer or, as Chris pointed out, “to make them the hero of their own story.”. 3M''s useful content solved household problems by helping consumers connect to the brand in a way that they previously hadn’t.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48