B2C Storytelling Technology Writing 
Prohibition
AUGUST 14, 2024
By analysing a journalist’s writing style, preferred topics and most recent articles, these tools gain an understanding of the journalist’s interests, making personalised pitching on a large scale, achievable. Striking the Right Balance We are currently in an era where a lot of our work relies on new technology.
Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.
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PR 20/20
JULY 11, 2019
At the heart of what we do, all marketers are storytellers. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. Our expectation for B2C consumption is permeating our B2B buying behaviors. Lunch Lab).
The Resolution Blog
OCTOBER 15, 2019
We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. As a result, campaigns are often dry, serious, and?—? Key Takeaway?—?Add
Solo PR Pro
AUGUST 9, 2022
Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. The agency has worked with smaller B2B and B2C companies, consultants and startups, too. From engineer to PR pro.
Rock the Status Quo
DECEMBER 10, 2015
Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. After this audience, perhaps technology publications are a great fit. Let me give you an example.
Sword and the Script
DECEMBER 26, 2023
Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. There will be a glut of AI-generated content as well.
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