Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. Media and Dave Griner of AdWeek. You figure out the audience of the media property you’re pitching #measurepr. If they want to measure brand recognition #measurepr. We welcomed two high profile editors: Jon Gelberg of Inc.

Measurement 75

Measurement Media Banking Community 75

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

NewsWhip

MAY 20, 2024

Building off the work of our first report together on the role of communications and the management function , this new piece of research investigates the role of corporate communications and insights in helping companies manage social and political polarization.

Corporate 78

Corporate Banking Internal International 78

5W PR

JUNE 13, 2024

Transparency as a cornerstone Cyber tech companies must navigate the challenge of showcasing their advanced security measures effectively. It’s similar to a bank having a super secure vault but not telling anyone about it. Public Relations (PR) helps by promoting transparency. Analysts Industry analysts play another crucial role.

Industry 78

Industry Banking Interviews Reputation 78

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report 59 percent of U.S.

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Cision

DECEMBER 6, 2017

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence.

How To 223

How To Marketing Storytelling Measurement 223

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. It is the sum of organisational behaviour, communication and public opinion. He invites fresh voices from arts, business, communication, culture, media and politics.

Reputation 153

Reputation Financial Case Study Banking 153

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. in Mass Communications and a Webmaster certification. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. Ready to take the guesswork out of measurement?

Measurement 40

Measurement Banking Public Affairs Strategy 40

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Seek communications help.

Employee 202

Employee Community Leadership Enterprise 202

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. Sword and the Script Media can help with B2B marketing, PR and social media. Everyone braced for the worst, but then something wild happened: business wanted to stay open and needed communication and collaboration tools.

B2B 135

B2B Government SMB Real Estate 135

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. These are earned, much in the same way media relations outreach earns coverage.

Google 134

Google Banking Engineering Web 134

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum. Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. People were shocked then.

Employee 88

Employee Real Estate Video Internal 88

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Media and publications.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Focusing on building deeper client relationships with longer, more strategic engagements meant I needed to be a better broad-based practitioner and less a tactical media specialist.

How To 104

How To Fashion Industry Banking 104

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. A device that plugs into your car’s diagnostic port (which is not for everyone, since it tracks your location) measures how smoothly you operate your vehicle. Insurance industry innovations.

Insurance 143

Insurance Insurance Sports Telecommunications 143

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Ellen Graves , Social Media Strategist, and. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. Social media analytics can change!

Agriculture 73

Agriculture Measurement Banking Resources 73

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. Do you know how to measure your social ROI? I was hooked immediately.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Communications Conversations

OCTOBER 24, 2019

Today, I celebrate 10 years as a solo social media and PR consultant. Before I started ACH Communications, I have almost zero experience with Fortune 500-level orgs. Speaking before a group of 100+ communicators at Walmart headquarters in Bentonville, Ark. Truth be told, I don’t know if today is the actual anniversary.

Social Media 79

Social Media Media Groups Blogging 79

Stephen Waddington

MAY 17, 2020

A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Cash is out, and chip and pin is in.

Tourism 118

Tourism Fashion Retail Travel 118

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. 4 steps to start refocusing PR measurement on metrics that matter. links when you’re sharing links in social media, give them out to influencers, etc. So leave it be for now.

Measurement 40

Measurement Google Analytics System 40

Stephen Waddington

MARCH 29, 2020

Demand for food banks is on the rise. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. There’s also the sheer volume of disinformation shared on social media.

Crisis 167

Crisis Government Privacy Sports 167

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40