wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance eBook 45

Buzzstream

SEPTEMBER 3, 2024

As you can see, Michael’s bio says that he covers community initiatives and cultural life. Your email should sound like a pitch, not a marketing play. Cision’s State of Journalism survey found that “pitches that sound like marketing brochures” are one of the top ways to lose favor with journalists.

Pitching 126

Pitching How To Digital PR Data 126

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 192

Marketing Content Marketing Data Social Media 192

Flack's Revenge

MARCH 12, 2015

I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. He is a project manager, and has worked with some of the largest banks in the areas of fraud prevention and anti-money laundering tech. The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

SEPTEMBER 15, 2020

Susan Beatty, VP-external communications, US Bank. Janet Swiecichowski, vice president, CEL Marketing. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). Laura King, founder, Marketers Community. Future-makers.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

AUGUST 26, 2014

The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. Generally, an entire marketing organization is focused on that one event. Content Marketing *is* PR. PR PR strategy trade show marketing' The PR pitch deluge inevitably follows.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

Wildfire

SEPTEMBER 4, 2018

However, the media landscape has changed drastically over the years and businesses can’t just rely on a press release to communicate their message. If you’re only communicating to your audience during tough times, it’s very unlikely to achieve anything. PR myth #2: I only need PR when it goes wrong.

Banking 45

Banking Education Industry Crisis 45

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

Critical Mention

DECEMBER 10, 2018

This may seem daunting, but we have strategies for you to implement that won’t break the bank. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Waxing UnLyrical

JULY 12, 2018

CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

Branding 74

Branding Brand Banking Financial 74

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Author Katie Gaab is a content marketing specialist for Cision.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

APRIL 24, 2018

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 133

B2B Case Study Survey Content Marketing 133

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Effective Returns. Take control – now.

Reputation 62

Reputation Company Engineering Banking 62

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. cc) – An amazing community repository of CC0 licensed images. Morgue File – This is a community-based free photo site, with all images free to download and re-use in commercial work.

Engineering 120

Engineering Creativity Google Community 120

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats.

Education 112

Education Employee Measurement Agency 112

Waxing UnLyrical

OCTOBER 14, 2016

Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” I’m talking to you. ” “Be everywhere!” ” “Jump on the bandwagon!”),

Travel 40

Travel Banking Creativity Content Marketing 40

Waxing UnLyrical

OCTOBER 7, 2016

But the last thing I want to do today, right now, is give you a homily on content marketing, or some facet thereof. Because the only content I really truly want to create right now, or wallow in, is intensely personal. I don’t answer to anyone but myself (and my bank balance!), It works for me.

Banking 92

Banking Construction Corporate Course 92

Waxing UnLyrical

DECEMBER 12, 2016

I oversee Sales, Marketing and Product Development (all of the fun stuff). Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert.

Film 40

Film Software Measurement Data 40

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. , mobile notifications, and LinkedIn.

Video 40

Video Survey Consumer Facebook 40

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 103

Marketing Content Marketing Crisis Management Data 103

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Marketing predictions. Marketing be nimble.

Marketing 171

Marketing Employee Content Marketing Media Training 171