Biotechnology Crisis Publicity Resources 
Onclusive
JULY 13, 2021
Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. How communicators use NEO for strategic decision-making.
Doctor Spin
NOVEMBER 22, 2023
In PR, we always seek the attention of publics. This perspective views attention as a resource that needs to be allocated efficiently, especially in complex tasks requiring strategic planning and organization. PR Resource: Perception Management Our perceptions of reality (click to enlarge). Public Opinion (1922).
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