Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

ReimaginePR

OCTOBER 10, 2016

It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. You may even have a better chance of landing on the first page with a YouTube video than you do with a blog post.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

JUNE 10, 2016

Embedding your YouTube video in your blog post, which you tweet out ad nauseam. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) is not only about: Marrying earned with paid with social with owned and any other qualifier you care to come up with.

Communications 40

Communications Conference eBook Facebook 40

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.”

Branding 52

Branding Brand eBook Resources 52

Doctor Spin

DECEMBER 15, 2023

Each dimension complements the others, creating a comprehensive communication ecosystem that benefits the entire organisation. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

System 52

System Employee Meeting Internal 52

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 110

B2B Consumer Marketing Survey 110

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Check out our Crisis Intelligence Blog. Check out Chris Syme’s blog.

Social Media 249

Social Media Crisis Media Pinterest 249

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Read more: The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros. Clutter is the top challenge facing communicators.

B2B 117

B2B Marketing Survey Software 117

Cision

MAY 18, 2017

On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Focus on building a community. 6 Keys to Content Marketing for Big Brands. Perseverance. .

Content Marketing 60

Content Marketing Branding Brand Marketing 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas.

How To 52

How To eBook Corporate Groups 52

Beyond PR

MAY 18, 2017

On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.” ” 3.

Infographics 40

Infographics Analytics eBook Banking 40

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. However, some straddle more than one type of mass communication. Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52

Ethics Communications Print Television 52