Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

SEPTEMBER 9, 2024

Create a detailed list of key stakeholders, including employees, customers, investors, media, community members, and government officials. Companies can identify potential crises early on and take proactive measures when closely monitoring media and social media. A swift response can help to prevent the issue from escalating. 

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. It may feature unintuitive interfaces, causing employee confusion and frustration.

Internal 97

Internal International Communications Employee 97

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

5W PR

JUNE 19, 2024

How Cybersecurity PR Impacts Stakeholder Engagement Engaging with stakeholders – customers, partners, investors, and employees – is all about building trust and engagement. At 5WPR, we’re all about bringing brands and stakeholders together through transparent communication and strong relationships.

Reputation 78

Reputation Company Case Study Leadership 78

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The lack of employee experience is a new challenge near the top of the list for the first time.

Survey 134

Survey Communications Measurement Internal 134

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic. As with any emergency, communicators need to draw up a plan for the next 30-to-45 days. What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

Presspage

MAY 22, 2024

Learning from Experience As Alastair McCapra, CEO of CIPR, points out, poor employee retention, burnout, and downsizing are only making the problem worse. Steps Towards Real Change Despite some progress, with 79% of workplaces now having policies aimed at improving mental well-being, only 55% of people feel these measures are taken seriously.

Public Affairs 78

Public Affairs Policies Employee Survey 78

PR in High Definition

JUNE 20, 2024

Small actions such as actively engaging with external communities, or employee surveys that unearth genuine issues, can bring unintended consequences. For example, you might have great employee morale, but half of your customers may be disgruntled. This is the stage where you must prioritise areas that need fixing, fast.

Reputation 62

Reputation Strategy Employee Survey 62

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. But we’re planning for a change in the narrative. It’s been said, “failing to plan is planning to fail.”

Branding 78

Branding Brand SEO Employee 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. and “Is there no tolerance for racist rhetoric or innuendo?”

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? So, says Propel, which provides PR software.

Report 104

Report Publicity Marketing Pitching 104

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. If you want blogs, you don’t want press releases.

Study 142

Study Media Relations Media Measurement 142

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. All in all, coverage of restaurants had a broad range of themes, from the actions of employees to the actions of customers to the food itself. So let’s dig in. engagements.

Pinterest 78

Pinterest Comparison Local Instagram 78

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

Company 59

Company Report Government Local 59

Reputation Us

OCTOBER 31, 2018

Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? However, digital is far from the only way to measure reputation–and may be one of the last channels we explore to measure reputation. We think about reputation a lot. How are reputations formed?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

JANUARY 19, 2023

In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 98

Tools Survey Pitching Analytics 98

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 84

Publicity Survey Enterprise Pitching 84

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More internal comms.

Communications 121

Communications Crisis Internal International 121

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# Business outcomes could also be employee turnover rates, favorable legislation, etc.&#

Measurement 77

Measurement Publicity Web Analytics 77

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post.

Industry 89

Industry Media Technology Employee 89

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. Facebook introduced new measures which attempt to push teens away from harmful content.

System 62

System Social Media Policies Facebook 62

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Employee comms merger. Media monitoring. SocialChorus and Dynamic Signal will merge.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 87

Employee Internal International Training 87