5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

MaccaPR

JULY 8, 2024

Inspired by a number of the sessions at the 2024 Social Media Marketing World conference – the industry’s largest social media marketing conference – I’ve pulled together three key takeaways to increase the impact of your LinkedIn performance across the platform.

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. I graduated with my BA not too long afterwards and in lieu of me wanting and subsequently joining AmeriCorps, I spent less and less time on social media and I rarely posted in those years leading up to me deleting the apps.

Blogging 239

Blogging Ethics Social Media Privacy 239

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Is PR Right for me?” A follow up blog post by PR 2.0 Read more.

Twitter 293

Twitter Community Ethics Radio 293

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Q: How did the NYPL decide to start a blog program? Are you a nonprofit?

Mobile 120

Mobile Community Blogging Publicity 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

Social Media 97

Social Media Media Instagram Strategy 97

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Branding Brand Marketing 177

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media Internal 139

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Repurpose and Reuse.

Leadership 98

Leadership Social Media Agency Strategy 98

Sword and the Script

JANUARY 2, 2024

Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did.

Blogging 112

Blogging Software B2B Survey 112

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Popularity.

Social Media 52

Social Media Media eBook Technology 52

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Martin is a communications strategist and teaches digital strategy. PRStudChat.

Community 148

Community Big Data Media Resources 148

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. So, it was really about producing a piece of communication that showed the benefits of both. The outcome was the Citrix #DaaSJams social media video series. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 246

Case Study Conference Local Trade Shows 246

Cision

JUNE 8, 2016

Last week, I talked about how not listening on social media could seriously jeopardize your business. Now I want to step away from the importance of listening specifically to what’s being said about your brand and move toward paying attention to what’s happening on social media to grow your community. Your tribe.

Community 120

Community Social Media Meeting Groups 120

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. For lots of reasons. People want to stay on platform.

Social Media 87

Social Media LinkedIn Media Analytics 87

5W PR

NOVEMBER 21, 2024

Engaged customers are more likely to become brand ambassadors actively promoting the brand on social media and other platforms. Social media engagement can be used as an avenue for two-way communication.Utilizing social media platforms as direct channels for interaction, addressing concerns, and providing personalized assistance.

Branding 78

Branding Brand Storytelling Employee 78

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. Mark Schaefer’s grow blog. Buffer blog. Gini Dietrich’s Spin Sucks blog.

Social Media 68

Social Media Blogging Media Airlines 68

Solo PR Pro

AUGUST 24, 2021

Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels. They’re typically asked to do a variety of tasks–from community management to reporting to yes, writing. A version of this post appeared on Arik Hanson's blog. What’s top-of-mind?

Social Media 105

Social Media Media Survey Meeting 105

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. To read last months post, click here. . YouTube is axing the public dislike count . YouTube is axing the public dislike count .

Social Media 62

Social Media Trends Pinterest Guidelines 62

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Analyze your results.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

MAY 18, 2016

Is your social network limited to people who are actually likely to be interested in what you share, or does it encapsulate anyone and everyone who comes across your path? With social media, quality over quantity is really the best strategy. The best place to begin building your social community? Leverage Hashtags.

Social Media 159

Social Media Media Blogging Community 159

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. It also has a great roster of opinion writers from across different sectors of the PR community.

Blogging 119

Blogging Case Study Journalism Resources 119

5W PR

NOVEMBER 18, 2024

Engage Through Community, Not Just Content: Strong community engagement drives loyalty. Treat social media as a two-way street by inviting customer stories, hosting live Q&As, and sharing user-generated content.

Industry 78

Industry Education Community Trends 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. When it comes to monitoring social media in a crisis, Chris Syme has tons of experience. The benefits of monitoring social media as a regular business operation. Check out Chris Syme’s blog.

Social Media 249

Social Media Crisis Media Pinterest 249

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78