Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

Storytelling 87

Storytelling Measurement Ethics Web 87

5W PR

AUGUST 30, 2024

This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. Ethical Considerations in the Age of AI As AI becomes more prevalent in PR, ethical considerations are paramount. You can watch the complete webinar for yourself here.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. And definitely sign up for his newsletter, it’s a great way to start your week.

Social Media 40

Social Media Media Community Web 40

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.)

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.)

How To 62

How To SEO Google Pitching 62

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

Marketing 192

Marketing Content Marketing Data Social Media 192

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 174

Survey Marketing B2B Study 174

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. More people than ever are pursuing social validation measured digitally by likes and shares.

Ethics 98

Ethics Trends Analysis Social Media 98

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 7 Measurement. 3 Shift to social. 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? How Long Should a Blog Post be in 2019?

Survey 93

Survey Journalism Study Pitching 93

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Both highlighted how ethical media relations is more effective than ever given our turbulent news and political climate.

Data 264

Data Leadership Tools Advertising 264

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can use it to measure and evaluate our success. The first and foremost for me is ethics and governance. You’re a danger to your employer. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Contently - Strategy

JULY 19, 2024

The right request made in the right way improves your odds of getting text or images you can use in your blog post. Check out the results from my prompt: “Create a stylish workflow graphic depicting the 6 steps of the content process represented horizontally: ideation, delegation, creation, production, promotion, and measurement.

How To 52

How To Guidelines Training Tools 52

PRSay

APRIL 18, 2016

Is ad-blocking ethical? The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Emmanuel Tchividjian is a senior vice president and chief ethics officer at Ruder Finn, Inc.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Also includes mobile gaming, social media, and the web. Main Topics Quick Links What is Mass Communication? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Community Data 164