Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. The web and the internet have enabled communities to form around an organisation, topic or issue. Representing the public that we serve 4. Happy New Year.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know?

Financial 88

Financial Video Survey Google 88

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. Ethical Considerations in the Age of AI As AI becomes more prevalent in PR, ethical considerations are paramount. You can watch the complete webinar for yourself here.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 192

Marketing Content Marketing Data Social Media 192

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

AUGUST 27, 2018

Other challenges include ethics, power, propaganda and Western bias. This is not the case in the era of the social web and I would argue never has been. The research examined a huge corpus of blog posts and discovered that relationships are formed at a nexus in values.

Communications 60

Communications Analysis Web Handbook 60

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication. Learn more about the Mindful Matrix.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 3 Shift to social. 4 Channel shift from print to social exaggerated.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters. Do you work for a PR tech vendor?

Survey 93

Survey Journalism Study Pitching 93

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Mindful Marketing

JUNE 14, 2019

Eric decided to check the price for the same Amazon item, using a different web browser—one he had never used before to order from Amazon. However, recent advances in digital technologies have really enabled dynamic pricing to thrive. Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Retail 55

Retail Consumer Software Web 55

Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today.

Ethics 136

Ethics Wikipedia Facebook System 136

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

JULY 19, 2024

AI fluency is a key content skill Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. According to a recent McKinsey survey, 34% of respondents report using the technology in marketing and sales. Others promise to draft long-form, SEO-optimized blog posts and pillar pages.

How To 52

How To Guidelines Training Tools 52

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s where I’m placing bets over the next 12 months. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

FEBRUARY 5, 2015

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” ” Find her on Facebook and in many other places.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. Ex-ballerina, TED talker, TV host (Discovery, Science Channel, NatGeo), Web host (Discovery Digital, Wild Sex, Scientific American).” ” Find her on Facebook and in many other places.

Communications 40

Communications Conference Government Policies 40

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Is ad-blocking ethical? The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Community Data 164