Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

JUNE 16, 2015

Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. It’s a question of ethics. Will native ads supplant contributed content?

Advertising 60

Advertising Advertising Ethics Journalism 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. The web and the internet have enabled communities to form around an organisation, topic or issue. Representing the public that we serve 4. Happy New Year.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

APRIL 23, 2013

Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. No, our job is to keep social media ethical. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Twitter and Facebook both contain plenty of fake followers. So we know it’s out there.

Social Media 106

Social Media Media Viral Facebook 106

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. How do you compare a brief mention in a top tier business publication to a product review in a blog? The idea is to add a weighted average of those missing to the share of voice benchmark.

Case Study 117

Case Study Software Data Web 117

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. A software assistant like Grammarly uses AI to offer recommendations on how to write better. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel.

Analysis 60

Analysis Technology Tools Exercises 60

wiredPRworks

JUNE 8, 2016

MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the standard of sales excellence in the life insurance and financial services business. at Social Media Week Berlin in 2013.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic.

Marketing 192

Marketing Content Marketing Data Social Media 192

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To SEO Google Pitching 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. This approach isn’t just good ethics; it’s good business. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. Ethics, however, aren’t just about consequences. ” ​ Subscribe to Mindful Matters blog.

Ethics 98

Ethics Trends Analysis Social Media 98

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 174

Survey Marketing B2B Study 174

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Seth’s Blog: Every marketing challenge revolves around these questions [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

JUNE 18, 2020

People trust journalists because they have a strict code of ethics. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs). They Build Credibility. Creating Momentum. What Exactly Is It?

Infographics 105

Infographics SEO Writing Pitching 105

PR Fuel

OCTOBER 16, 2020

People trust journalists because they have a strict code of ethics. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs). They Build Credibility. They Create Momentum.

Infographics 52

Infographics SEO Writing Pitching 52

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Search the web for similar topics to your link to find link insertion targets.

Google 71

Google Infographics Pitching Resources 71

Flack's Revenge

NOVEMBER 28, 2018

Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Some may think “PR ethics” is an oxymoron.

Ethics 136

Ethics Wikipedia Facebook System 136

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

JULY 19, 2024

Best practices for writing generative AI content prompts 1. The right request made in the right way improves your odds of getting text or images you can use in your blog post. Thankfully, there is a free “prompt book” that teaches creatives how to write better prompts for DALL-E. That brings me to my second best practice.

How To 52

How To Guidelines Training Tools 52

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Future proof your career in public relations by focusing on the skill areas where artificial intelligence is unlikely to impact practice: law, ethics, professional and personal. #15

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PRSay

APRIL 18, 2016

Is ad-blocking ethical? The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Emmanuel Tchividjian is a senior vice president and chief ethics officer at Ruder Finn, Inc.

Ethics 60

Ethics Web Advertising Advertising 60

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. Like most of the reporting I bumped into during the writing of this post, I agree that some #PRDiversity progress has been made in the past few years. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters.

Agency 40

Agency Report Training Leadership 40

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Practitioners have a responsibility to work to ethical standards. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 92

Social Media Marketing Media Creativity 92

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Also includes mobile gaming, social media, and the web. Main Topics Quick Links What is Mass Communication? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

JULY 28, 2016

Sites like www.copyscape.com , for example, scan your website content and flag content that has been duplicated elsewhere on the web. Sites like Grammarly compares text with over 8 billion web pages – as well as giving it a good proof. Not only are you plagiarising, but the style of writing and tone of voice will jar for the reader.

Web 48

Web Reputation Employee Policies 48