Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Simply: do they work?

Communications 253

Communications Data Local Survey 253

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business.

Marketing 239

Marketing Television Handbook Web 239

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. What’s your best tip for measuring PR? Want more blogs like this?

Pitching 98

Pitching Consumer How To Media Relations 98

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved.

Corporate 102

Corporate Consumer Employee Print 102

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage.

Social Media 89

Social Media Media Print Television 89

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. From print to digital.

Communications 121

Communications Crisis Internal International 121

Doctor Spin

JUNE 29, 2022

An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals. Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. I accept that.

Public Affairs 52

Public Affairs Crisis Banking Print 52

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. These days, purpose-driven kitchen tools are delivering measurable benefits. FOOD STORAGE: Like clutter, the useless gadget is out.

Internal 68

Internal International Print Skype 68

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Vuelio named this blog the best PR and communications blog in 2019. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 22, 2011

‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. What are some ways to measure engagement? Whether your blog receives comments or not. b) Measure KPI’s that help you meet goals.

Analytics 79

Analytics Publicity Print Measurement 79

PR 20/20

JUNE 14, 2021

All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 81

Report Data SEO Analytics 81

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Measure and benchmark the results of your campaign based on your goal. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Test and learn. This is the basis of performance marketing.

Media 103

Media How To Advertising Advertising 103

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) This group, sometimes called digital citizens or hybrid marketers , is comfortable with online transparency. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

JUNE 14, 2021

All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper.

Report 52

Report Data SEO Analytics 52

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. How blogging fits into a content marketing strategy. Measuring social media success with the right tools. How to target and interact with people, groups, and companies on LinkedIn. Shaping your brand's reputation. Mobile: Smartphones and Tablets. Managing your online reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

Storytelling 87

Storytelling Measurement Ethics Web 87

Buzzstream

SEPTEMBER 27, 2024

They print business cards. In late 2019, website security software SiteLock created “Presidential Candidate Report Cards” that measured their cybersecurity awareness. This tip really works best with digital PR using content, such as a data study or blog post. Then, let’s group by parent topic. Here’s how to do it.

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Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. In 2020, the company launched “Pinside Out,” a Pinspiration group designed to foster a culture of wellness within its workforce. We can help!

Employee 97

Employee Pinterest Resources System 97

Waxing UnLyrical

JUNE 2, 2011

Prior to letting this person go, Shonali Burke [whom you know as the publisher of this blog] was kind enough to have a teleconference with my client and I. However, the actual customers fall into the 14 to 35/male group. But the journey is important and there are lessons to be learned. While I would not choose this v.

How To 76

How To Pitching Local Interviews 76

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer content and measurement goals . – Write a series or blog together. Influencer marketing creates trust.

B2B 191

B2B Social Media Radio Fashion 191

PR Conversations

AUGUST 9, 2011

Linkages between all online media used to communicate about an event should be established – whether that’s Twitter, Facebook, Youtube, LinkedIn, Google+ and/or a dedicated blog. Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used.

Twitter 40

Twitter Social Media Conference Video 40

PR Conversations

JULY 20, 2015

This past March I opted to attend a multi-group Volunteer in Culture recruitment session (hosted by Hot Docs ), where I mulled over whether a short-term festivals might provide the best ticket to a new volunteer experience. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. So when the idea of a blog first entered my head, I shared it with all of them. So when the idea of a blog first entered my head, I shared it with all of them. Thankfully he was on board with the blog idea.

Blogging 60

Blogging How To Social Media Community 60

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Please support my blog by sharing it with other PR- and communication professionals. Printing marks the beginning of the end of the manuscript culture. 1 Schweizer, K.,

eBook 52

eBook Groups Resources Biotechnology 52

Sword and the Script

AUGUST 11, 2020

19-20) Media Bias Comments Grouped by Answer Many questions on this survey included an optional comment field with a simple follow up question that asked “Why?” Anyone with a blog can call her- or himself a professional journalist but unfortunately, fewer and fewer remain.” [ Note. Infotainment. From fact to proofreading. “As

Survey 156

Survey Data Media Ethics 156

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. CMO at The Steveology Group. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 24, 2016

Marketing can use that information to give a more targeted message to certainly prospect groups to create more qualified leads. Marketing may be producing many leads, but the quality and ability for sales to qualify leads will lead to the profit that is the true measure of success.”. Meanwhile, profit is the true indicator of success.

System 0

System Training Infographics Print 0

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. Blog postings?). At our firm we train all customer interfacing folks--in a big happy group.) What about PR?

Training 46

Training Groups Customer Service Television 46

Contently - Strategy

DECEMBER 5, 2019

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Bad Pitch Blog

OCTOBER 5, 2008

To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. But gosh darn it – there are ways to measure everything if you work hard enough to cooperate.

Print 40

Print Web Measurement Exercises 40

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. They all earned at least $2 billion in revenue last year.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology. Research for this report was compiled in May 2020.

Healthcare 59

Healthcare Content Marketing Industry Trends 59