Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Today, professional communicators receive an onslaught of messages on how to drive messaging. From cave writing to messengers riding on horseback we continue to change how we communicate. The advent of the newspaper in the 17th century has had a long lasting impact on our culture.

Communications 40

Communications Newspapers Television Radio 40

MaccaPR

AUGUST 26, 2015

The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing."

Corporate 48

Corporate Examples Storytelling Branding 48

Polaris

MAY 19, 2015

How does the visitor get the offer? Explain how to download (or register) for the offer. Instead, use phrases such as: Build your business with blogging fundamentals. I first heard about the Blink Test from Chris LoDolce who suggested I print a copy of my landing page, then show it to a colleague. 2: Explain the Offer.

eBook 100

eBook Newspapers Writing Print 100

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. How to stand out? Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

Mora Communications

OCTOBER 26, 2017

For those in the field who know how to use it, PR can be your most effective marketing tool. Print coverage is still crucial. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. One might be seasonal.,

Newspapers 40

Newspapers Print Storytelling Industry 40

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. The panelists all agreed that today’s journalists — including those at traditional news outlets — must learn how to do everything. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 5) How do you start off your work day? 8) Favorite movie? Hands-down, Star Wars.

Marketing 50

Marketing Wireless Software Journalism 50

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. This blog post showed me another way. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. But if it’s a high-end print lifestyle magazine, you might need to talk to the editor three-four months ahead.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Stuart Bruce

JUNE 24, 2015

Display advertising (paid) that was a cartoon strip that showed how to use the product (but the advice would be equally applicable to competitor products) at the same time as by-lined editorial articles on the same theme (earned). Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 174

Survey Marketing B2B Study 174

PR Fuel

JANUARY 17, 2022

In today’s blog, we show you how to distribute a press release, so you get the best value for your money. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. A single press release can set you back anywhere between $400 and $2,000.

Radio 105

Radio Local Writing Newspapers 105

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. With this set of skills, it’s more important that you understand how to use the tools than the content you’ve shared here. I’m surprised by how many people I’ve interviewed for social media jobs that don’t do this.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). Though the “what” to communicate remains constant, the “how” to communicate is constantly changing. Twitter chats. reading and traveling.

Google 40

Google Trends Twitter Community 40

MaccaPR

DECEMBER 19, 2016

Here's how: 33 Content Marketing Promotion Ideas. For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. While he does think everyone should be thinking about how to create content in multiple ways, he mostly sticks to the written word. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software.

Education 87

Education Training Policies Crisis Management 87

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. That post on the top trending blog. That’s why they hired you to write it, because they don’t know how to do it themselves. I know, we’re beating a dead horse here. We want that spot on the local news.

Writing 45

Writing Report Education Company 45

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. That same proliferation of channels, and the democratization of access through websites, blogs, tweets, etc.,

System 120

System Newspapers Technology Brand 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115