Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” The data shows: “…as of right now, news traffic to news sites, both in the U.S. The spending on paid search and SEO jives with similar surveys published on this roundup last week.

Trade Shows 118

Trade Shows Content Marketing Conference Marketing 118

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. Of all the media relations insights the best one is this: be relevant.

Survey 168

Survey Media Relations Pitching Media 168

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. How B2B Marketing Can Get More out of Trade Shows. 3 More Reasons Media Relations is Harder.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Year after year, in every survey, the top priority, challenge, and metric for success is leads. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Photo courtesy of Unsplash. What a year! PR isn’t just PR anymore. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52