MaccaPR

JULY 8, 2024

40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform. Ahem, this means your Company Page shouldn’t be used to showcase your own marketing materials only to sell sell sell!)

LinkedIn 125

LinkedIn Social Media Marketing B2B 125

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. Are the social media waters still safe for marketing?

Social Media 174

Social Media Marketing Media Facebook 174

Brand24

FEBRUARY 19, 2021

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach? first appeared on Brand24 Blog.

Social Media 200

Social Media Measurement How To Media 200

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department.

Social Media 104

Social Media Examples Guidelines Media 104

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 397

Small Business Blogging Customer Service Social Media 397

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. It improves awareness of the company, educates customers, and turns leads.

Content Marketing 96

Content Marketing Industry Marketing Education 96

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

PReview: A Blog by NewsVoir

SEPTEMBER 5, 2024

In today’s fast-paced digital landscape, leveraging media and social media influencers has become essential for businesses of all sizes. The key difference lies in the approach—B2B influencer engagements […] The post How to Effectively Engage with Social Media Influencers for B2B Brands?

B2B 78

B2B Social Media B2C Branding 78

Sword and the Script

OCTOBER 29, 2024

Campaigns sometimes become the foundation of marketing activity. click image for higher resolution) Build marketing and PR programs What’s a better approach? I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. Award programs usually center on campaigns too.

Marketing 191

Marketing eBook Guidelines B2B 191

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! Your blog is your community. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Communications Conversations

SEPTEMBER 21, 2021

One easy thing: Highlight them here on this blog! So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. Not everyone has that.

Social Media 146

Social Media Marketing Media Insurance 146

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Branding Brand Marketing 177

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country.

Social Media 163

Social Media Trends Media Creativity 163

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

Fashion 0

Fashion Blogging Branding Brand 0

5W PR

NOVEMBER 8, 2024

However, success in the competitive SaaS landscape requires a well-crafted SaaS digital marketing agency. Effective SaaS marketing requires a comprehensive approach that combines content marketing, SEO, PPC advertising, email marketing, social media marketing, product demos, customer success, and data-driven analysis.

Case Study 78

Case Study Marketing SEO eBook 78

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Get in contact today to find out how we could help you.

Advertising 116

Advertising Advertising Social Media SMB 116

Agility PR Solutions

AUGUST 5, 2021

Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. They have become a great place for online marketing where users can promote their business blog. The post Social media videos—10 things you have to know appeared first on Agility PR Solutions.

Social Media 167

Social Media Video Media Instagram 167

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Influencer marketing to spread the word. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

Brand24

OCTOBER 15, 2021

As a marketer, you know how much social media analytics is important for your daily job. In this article we will focus on what you can learn from social data and which tools you should use for your next strategy. The post What You Can Learn From Social Media Data for Marketing first appeared on Brand24 Blog.

Social Media 78

Social Media Data Marketing Media 78

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

Cision

JULY 21, 2015

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Set Up Social Sharing Icons.

Social Media 120

Social Media Blogging Media LinkedIn 120

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Doctor Spin

NOVEMBER 14, 2024

Are our attention spans shrinking due to social media? We often hear that social media is rotting our brains, that our attention spans are shrinking faster than a TikTok video ends, and that we are now incapable of focusing on anything that isn’t accompanied by a barrage of likes and comments. 2019, April 15).

Social Media 52

Social Media Media System Biotechnology 52

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 135

Content Marketing Study Blogging Marketing 135

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Agility PR Solutions

JUNE 13, 2021

Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. More importantly, businesses […].

SEO 160

SEO Blogging Instagram Content Marketing 160

5W PR

NOVEMBER 20, 2024

In today’s competitive mobile app market, visibility in the App Store is paramount for success. App Store Optimization (ASO) is the process of optimizing the app’s metadata and visibility to improve its ranking in search results and increase downloads, which can be achieved with the help of an app marketing agency.

Marketing 78

Marketing Engineering Advertising Advertising 78

Mindful Marketing

JUNE 6, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us receive warnings during our lives whether they’re about talking in class, highway speeding, or forgetting to pay a bill. When the U.S. When the U.S. The New York Times has called U.S.

Social Media 86

Social Media Corporate Media Comparison 86

Cision

MARCH 24, 2021

Social media has changed. Here's what it means for PR and marketing.

Social Media 295

Social Media Media Marketing Blogging 295