Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. Manners opens the book with a list of the eight-deadly sins of time-based pricing.

How To 124

How To Case Study Financial Agency 124

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. Hod, who wrote the book “ Driverless: Intelligent Cars and the Road Ahead ,” says that it will still be some time before we see truly driverless cars on our highways – “they have to earn their place,” he says.

Creativity 117

Creativity Meeting Groups Technology 117

Wadds Inc.

AUGUST 8, 2024

The book covers a wide range of topics, including international comparisons of maternity provision, academia in Brazil and Spain, leading public relations in a warzone, sustaining a 40-year career as a woman, and working in public relations for the adult entertainment industry. The book also reveals differences.

Publicity 52

Publicity Comparison Internal International 52

Cision

OCTOBER 7, 2016

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

Pitching 275

Pitching Television Energy Social Media 275

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

Deirdre Breakenridge

MAY 25, 2018

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. As children’s book author Vince Gowman once said, “For every ‘Why?’ Visit a Bookstore. Rekindle Your Inner Child!

Creativity 171

Creativity Technology Social Media Travel 171

Karen Freberg

NOVEMBER 15, 2020

This past week was filled with one particular subject that is near and dear to my heart: books, specifically, book writing. First, I got a chance to be part of a Zoom panel this week with other authors of PR and social media books to discuss all of the ins and outs that go into book writing.

Writing 105

Writing Chemicals Conference Resources 105

Stern + Associates

JANUARY 11, 2024

Two award-winning books by two of the world’s top management thinkers, Amy Edmondson and Andrew McAfee , both featured in Financial Times’ “ How to Embrace Misfires, Setbacks and Flops ,” reveal how businesses and leaders can make the most of their meltdowns. Nobody’s perfect and everyone makes mistakes.

Leadership 62

Leadership Financial Groups Creativity 62

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

Conference 64

Conference Education Banking Branding 64

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. Where do you draw inspiration from and how do you select the people and topics to include in your books? This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Explore ways to be creative and innovate. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

Prohibition

JULY 18, 2023

The episode also shed light on the importance of creativity in discovering our purpose. Traditional brainstorming methods were challenged, with the focus shifted to asking beautiful questions that spark creativity. ’ Tune in and start your journey towards understanding your ‘why’ today!

Creativity 62

Creativity Tools Communications Publicity 62

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. In the past, we’ve suggested books we found appealing to PR and marketing types, and here are some more fall recommendations that are sure to provoke new thoughts.

Viral 120

Viral Storytelling Writing Crisis 120

Stephen Waddington

AUGUST 14, 2018

We switched our creative PR efforts for educational activities. We organise webinars and produce e-books; we also allow our clients to promote their expertise. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112

Tools Education Film Local 112

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Imperative now, PR pros must advocate creative, honest and relevant news content with a heightened focus on the truth.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

NOVEMBER 26, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Green: Creativity. It’s something we do on a daily basis.

Creativity 60

Creativity Marketing Trends Data 60

PR for Anyone

OCTOBER 8, 2024

Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. Elyce also talks about the process of writing her upcoming book, which captures the journey of building two successful brands.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Then a sentence.

Creativity 60

Creativity Writing Skype Travel 60

HMA Public Relations

AUGUST 2, 2017

Scott, who self admittedly is not much of a book reader, has recently taken up a book titled, Creativity in Business, by Igor Byttebier and Ramon Vullings. The post #BookClub – Creativity in Business appeared first on HMA Public Relations. Click below for more].

Creativity 40

Creativity Publicity 40

The Stalwart Blog

OCTOBER 8, 2016

Get Lit got me thinking about my own creative process and that of my peers. Why don't I ever take a step back, connect with the classics before I launch myself into my next creative project? We should all curate an anthology of articles, books and poems for inspiration or the classics that made us love language in the first place.

Creativity 83

Creativity Nonprofit Interviews Writing 83

Inbound PR

JUNE 18, 2020

Republished book review by Matt Bergman from Amazon. Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years. Thanks, Matt!).

Industry 62

Industry Creativity Measurement Course 62

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Unleash your creative mind.

Marketing 56

Marketing Creativity Technology Internal 56

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. What makes a visionary company a true visionary?

Company 66

Company Marketing Leadership Enterprise 66

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

Resources 76

Resources Creativity Publicity Local 76

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

Stephen Waddington

JANUARY 13, 2020

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long. You‘ll be familiar with the format: a punchy and provocative title, an initial chapter that sets out the thesis, followed by 11 chapters of guff to pad out the book.

Industry 123

Industry Marketing Case Study Creativity 123

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance eBook 45

Stern + Associates

OCTOBER 26, 2023

His book, “ Ethical Machines : Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI” (2022) breaks the complex topic of AI ethics down into understandable, actionable and achievable components, including articulating the seven elements of an effective and efficient AI ethical risk program.

Ethics 131

Ethics Privacy Technology Government 131

PR for Anyone

MAY 1, 2024

Christina shares her personal journey with fitness—it fuels her creativity and aids in her enduring vitality. The Impact of Mindset on Reaching Goals In Fit, Active, and Ageless for Life , Kelly shares the book’s origin, which stemmed from leading a retreat focused on empowering women to overcome fitness challenges.

Exercises 130

Exercises Training Travel Mobile 130

Stern + Associates

SEPTEMBER 18, 2024

Megan dives into her new research on “spaciousness” at work and how it can supercharge productivity, creativity and wellbeing.

Company 71

Company Construction Meeting Employee 71

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Mindful Marketing

NOVEMBER 2, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How do you position a business ethics book versus dozens of others on the market? That’s been a top-of-mind question and exciting opportunity while writing my book on Mindful Marketing.

Writing 115

Writing Technology Ethics Course 115

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. However, doing so is often tricky without the right strategy in place.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Stuart Bruce

MAY 20, 2015

The book and the site include both free and paid for tools, with many of them being ‘freemium’ – the basic tool is free, but you pay a (usually modest) monthly fee for enhanced features. My #PRstack is free and distributed under a Creative Commons license.

Tools 60

Tools eBook SEO Blogging 60