Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

Leadership 118

Leadership Groups Viral Crisis 118

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 98

Creativity B2B Examples Marketing 98

Deirdre Breakenridge

SEPTEMBER 25, 2017

My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. One is a public Slack community where I post goals alongside other community members. Journaling. Jacqueline’s next ambitious project is publishing her first book. I write more about that here.

Writing 171

Writing Journalism Travel Meeting 171

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Karen Freberg

MARCH 24, 2020

I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social media book – it is a public relations book! I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. BIG ANNOUNCEMENT. Thanks, SAGE!

Case Study 60

Case Study Creativity Study Course 60

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Victorious PR

JUNE 23, 2023

In the ever-evolving world of cryptocurrencies, the importance of effective communication and public relations (PR) cannot be overstated. Victorious PR understands that standing out requires a creative and tailored approach. Book a call with us today!

Leadership 52

Leadership Community Industry Journalism 52

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more. But know when to stick to your guns.

Film 149

Film Real Estate Banking Financial 149

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

Meeting 98

Meeting Writing Pitching Case Study 98

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. Read books. They might be work ideas, career ideas, insights, observations, questions to address later in the day, dreams, people you’d like to meet with or books you’d like to read.

Exercises 92

Exercises Creativity Radio Resources 92

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I love working with clients and the projects we were doing, but I don’t love keeping books or doing a P&L statement. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Landis PR

APRIL 25, 2022

Originally, I went to school to become a forensic anthropologist (think of the TV show Bones), but I soon found a passion for communications in my gateway to journalism class. We also put on a bunch of weekly contests, encouraging families and kids to get creative! What are some books you’ve read recently?

Local 52

Local Case Study Nonprofit Healthcare 52

Deirdre Breakenridge

OCTOBER 16, 2014

Instead, you want to understand and counsel businesses on why and how the public uses these technologies. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). The disruption is never-ending.

Big Data 250

Big Data Data Education Internal 250

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

The Hoffman Agency

NOVEMBER 28, 2022

I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. I’ll be blunt: during my four years of college, I never considered a PR profession.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Maxim Behar

NOVEMBER 23, 2020

But over the years we have become a powerful and serious organization, whose meetings teach the latest things in the field of public communications, share trends that will be dominant in months, you can meet experts of very high rank, for whom at other times you have to make appointments for months and years. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Journalistics

NOVEMBER 20, 2014

That’s nothing short of awesome in my book. Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). That’s the stuff that helps us decide whether or not you’ll be good in that entry-level position. Don’t just talk about it, show what you’ve done.

Journalism 52

Journalism Sports Writing Meeting 52

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

The Hoffman Agency

AUGUST 23, 2022

I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. Skip over a few chapters, and I was a public relations major and soon-to-be University of Oregon graduate. The Middle. Don’t get me wrong, I’m still a fan of fiction.

Storytelling 36

Storytelling Community Industry Transportation 36

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. That’s not a creative illustration, that’s the real! Is your agency bringing creative thinking to the table? 3) Snakes do Drive Time Radio. Talk to Us!

Publicity 87

Publicity Radio Crisis Crisis Communications 87

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Karen Freberg

MAY 28, 2021

Going to academic conferences, serving on national committees, and publishing in academic journals. In my letters from external reviewers – these were mentioned, but also the work I have done with my books, community building in #SMprofs, teaching, and the industry. Industry partnerships ARE valued. Make your own wave.

Education 52

Education Conference Community Leadership 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 17, 2016

Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR?

Policies 120

Policies Internal International Public Affairs 120

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Host : You say yourself that you don't like the Bulgarian translation - public relations. Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Karen Freberg

AUGUST 15, 2017

Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? However, I do have a list of recommended books I do share with my colleagues and students. Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns.

Social Media 69

Social Media Media Resources Education 69

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PR in High Definition

MARCH 21, 2018

Read how other people tell their stories, whether that’s through poetry, novels, journalism or film. A brilliant book to get you started is Into The Woods: How Stories Work and Why We Tell Them by John Yorke. CREATIVITY counts – An interesting story is also a creative one.

Storytelling 48

Storytelling Film Creativity Journalism 48

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. .” I need that fishbowl stuck on MY head! (I

Interviews 174

Interviews Real Estate Media Pitching 174

PR Conversations

FEBRUARY 28, 2018

I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. It also stimulates creativity, innovation and continuous improvement.

Training 65

Training Ethics Data Analysis 65

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? At the time, I had no answer, I simply gathered my publications, along with a few legendary interviews with figures like Lech Walesa, Vaclav Havel, Felipe Gonzalez, and many others, and decided to leave it to the readers themselves to answer this question.

Writing 59

Writing Social Media Meeting Facebook 59

Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Juan Meng: Based on the study and our book, we found women use different combinations of strategies to build their influence.

Ethics 52

Ethics Leadership Training Study 52

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011.

Education 52

Education Marketing Conference Agriculture 52

PR Conversations

JULY 17, 2014

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. Why do you work in PR?

Real Estate 71

Real Estate Local Government Internal 71