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The Capitol Riots: A Crisis Communication Retrospect

PRSay

Capitol is a moment that will be chronicled in history books, and each individual involved has a different story to tell. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership. The violence in our nation’s Capitol on Jan. If we look at the U.S.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. However, there is leadership. and our speaker is Maxim Behar.

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The Undeniable Allure of Fun: A New Tool to Nudge Behavior

Stern + Associates

How do you motivate employees and influence customers in positive directions? This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services. How do leaders bring about change?

Tools 127
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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

Between impacts from large-scale news events breaking almost daily, after-effects of the pandemic, and concerns about ongoing global conflicts, the uncertainty of what’s coming next is taking a toll on our mental health, including at work. When organizations invest in mental health, it’s better for employees and better for business.

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Mentorship Should Be More Than a Matchmaking Game — Here’s How to Get It Right

PRSay

How much better would the chance for success be if a newbie and an experienced employee find each other naturally over time? For example, many people have an “outside mentor” and an “inside mentor,” a trusted adviser who is not a fellow employee. And, a new employee can do that for a mentor who is up the line.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Branding 196
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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Branding and Thought Leadership. Social Tools.

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