Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 102

Interviews Publicity Technology Social Media 102

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. Happy publicizing!

Radio 78

Radio How To Public Affairs Print 78

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. .

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. More than a decade later the brand promised to improve something ancient (reading and books) through innovation. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. Nobody will watch.”

Storytelling 40

Storytelling Branding Brand Wireless 40

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I’m not sure I’ve been influenced by any work of fiction overtly, but there is a line in the book Primary Colors , by Joe Klein, that struck me. Why do you work in PR? Ward or Karen Robards.

Energy 53

Energy Measurement Internal International 53

PR Conversations

FEBRUARY 5, 2015

I attend or speak at a variety of conferences related to science or science communication; additionally, I have become a regular participant at several events on communications for government or non-profits…and my experience is similar to that of Karen James (@kejames) above. Think outside the conference tick-box of topics and speakers.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

I attend or speak at a variety of conferences related to science or science communication; additionally, I have become a regular participant at several events on communications for government or non-profits…and my experience is similar to that of Karen James (@kejames) above. Think outside the conference tick-box of topics and speakers.

Communications 40

Communications Conference Government Policies 40