Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Also, think about on television when they say, “Coming up next…” That is a hook. The media is pitched all the time but very few people take the time to get to know the journalist.

Social Media 167

Social Media Media Local Pitching 167

OnePitch

DECEMBER 13, 2022

During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08] That’s marketing on platforms, marketing on television. Her Pitching Preferences. [00:04:25] So that is good.

Pitching 52

Pitching System Video Television 52

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. So, don’t write off chatbot pitches just yet. The report also reminds us of something no one should lose sight of, at least in my book. Here are some of the most relevant trends for PR.

Trends 159

Trends Mobile Advertising Advertising 159

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. Your pitch is much more likely to be seen easily. The system works. Create Great Hooks.

Pitching 130

Pitching Television Media YouTube 130

Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” ” “Zap!” ” and “Wham!

Course 60

Course Television Newspapers Reputation 60

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. The original series has been televised in 120 countries. Learn this from Jim Henson.

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Broadcast – television and radio. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Also, think about on television when they say, “Coming up next…” That is a hook. The media is pitched all the time but very few people take the time to get to know the journalist.

Social Media 78

Social Media Media Local Pitching 78

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 102

Interviews Publicity Technology Social Media 102

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE. The system works!

Pitching 130

Pitching Television Media Real Estate 130

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. For instance, earned media tactics like pitching and press release distribution are not only useful for major company announcements.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Mark My Words

MARCH 9, 2021

“The production deals Netflix is signing with the Sussexes, the Clintons and the Obamas are far more significant that people realise,” explains Ed Waller, managing editor of the television industry bible C21. She wrote the rule book of the modern royal. Caggiano notes that the couple “have some very smart people advising them”.

Interviews 60

Interviews Pinterest Privacy Film 60

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. 9 Marketing Podcasts Worth a Listen. weekly | 30-40 minutes).

Marketing 86

Marketing B2B Interviews Content Marketing 86

ZudePR

JUNE 6, 2016

Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. My favourite seven. My new deep work routine. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Communications Conversations

JULY 18, 2019

Often, I’ll come away with another booking when I’m at the TV station. Entry-level PR practitioners, PR students or PR professionals who have focused on areas other than television pitching will find content that’s insightful, relevant and really oriented toward TV pitching results. Beagles are the best bosses.

Local 94

Local Course Community Interviews 94

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. What advice do you have for PR people that want to pitch you? I later went home to report out a story about the end of The Vindicator.

Meeting 96

Meeting Report Automotive Real Estate 96

Beyond PR

AUGUST 23, 2016

An SMT can be an ideal way to secure editorially placed media for your campaign and start building broadcast buzz,” writes Stephanie Rittenhouse, Manager, Media Relations at MultiVu, in Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results.

Marketing 40

Marketing Media Radio Local 40

Bad Pitch Blog

APRIL 2, 2006

PR People Unite and let''s stop pitches like this from a) coming to reporters and b) immediately being forwarded to us with Can you believe someone did this, Richard?" Simply write about The Amazing ARM Story and place it your publication. Entertainment Television, The Learning Channel and The Weather Channel. No commenting.

Television 40

Television Advertising Advertising Corporate 40

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Do a comprehensive look at what you’re trying to write about. Do it personally.

Journalism 122

Journalism Conference Internal International 122

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60