Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 94

Study Branding Brand Marketing 94

Ronn Torossian

MAY 8, 2024

In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. This shift has put brand reputation management in […] The post What is Brand Reputation Management appeared first on.

Reputation 195

Reputation Branding Brand Consumer 195

Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust.

Strategy 183

Strategy Branding Brand Marketing 183

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Loyalty to the brand leads them to choose it over competitors.

Branding 78

Branding Brand Storytelling Employee 78

Ronn Torossian

NOVEMBER 10, 2022

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. The post Understanding and Improving Brand Perception for Success appeared first on.

Branding 370

Branding Brand Company Strategy 370

Ronn Torossian

MAY 22, 2024

Why Brand Reputation Management Matters The era of swift information dissemination and digital prevalence has transformed a brand’s reputation into its most significant asset. It is now the trust currency that sways customer decisions, molds brand loyalty, and ultimately affects financial outcomes.

Reputation 195

Reputation Branding Brand Financial 195

Ronn Torossian

SEPTEMBER 10, 2024

Influencer PR is a powerful tool for boosting brand credibility and trust. Partnering with the right influencers through an influencer agency allows brands to tap into their audience and leverage their reputation to enhance their image.

Branding 195

Branding Brand Reputation Tools 195

Ronn Torossian

AUGUST 27, 2024

Branding, often misunderstood as just logo design or advertising, represents the soul of a business. In today’s saturated marketplace, where competition is fierce, a strong brand forms the cornerstone of success.

Branding 195

Branding Brand Advertising Advertising 195

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Branding 245

Branding Brand Storytelling Airlines 245

Ronn Torossian

NOVEMBER 2, 2023

In the ever-evolving landscape of digital marketing, finance brands are increasingly turning to finance influencers to build brand awareness and engage with their target audience. appeared first on.

Branding 195

Branding Brand Financial Company 195

PRSay

OCTOBER 3, 2024

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. This skepticism is why brands need to build trust long before any crisis occurs.

Storytelling 155

Storytelling Crisis Branding Brand 155

Agility PR Solutions

JUNE 11, 2024

The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers.

Branding 179

Branding Brand Strategy Advertising 179

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Branding 333

Branding Brand Employee Engineering 333

Ronn Torossian

NOVEMBER 25, 2022

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. The post Why Brand Reputation is so Important for Businesses appeared first on.

Reputation 370

Reputation Branding Brand Consumer 370

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Branding 195

Branding Brand How To Reputation 195

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Branding 195

Branding Brand Internal International 195

Agility PR Solutions

NOVEMBER 6, 2024

Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create long-lasting, meaningful bonds with customers.

Branding 108

Branding Brand Examples Strategy 108

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

Agility PR Solutions

AUGUST 22, 2024

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation.

Crisis Communications 160

Crisis Communications Crisis Strategy Communications 160

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Branding 130

Branding Brand Ethics Engineering 130

Agility PR Solutions

SEPTEMBER 19, 2024

Building strong brand awareness is essential for any business. The goal of brand awareness campaigns is to inform potential customers that your business is a viable option they should consider. Without awareness, making sales or scaling becomes nearly impossible because your target audience won’t even know you exist. The challenge?

Strategy 115

Strategy Branding Brand Publicity 115

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. It emerges as a strategic asset that can significantly impact brand awareness, perception, and loyalty.

Branding 88

Branding Brand Crisis Management Crisis Communications 88

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Branding 296

Branding Brand How To Corporate 296

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. By strategically showcasing your leaders’ expertise, you can differentiate your brand, foster trust and ultimately drive business growth.

Leadership 89

Leadership Reputation Branding Brand 89

Agility PR Solutions

JUNE 28, 2023

As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. The aim of your brand is to really give […] The post How brand loyalty strategies work—and why your brand needs one appeared first on Agility PR Solutions.

Branding 154

Branding Brand Strategy Company 154

Agility PR Solutions

SEPTEMBER 8, 2024

Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates with top athletes and fitness influencers.

Branding 178

Branding Brand Marketing Examples 178

Agility PR Solutions

OCTOBER 10, 2024

A personal brand can help you make a better impression on prospective employers, earn new clients, and increase your chances of achieving a host of other professional goals. But what if you don’t have any elements in place for your personal brand? How can you build a personal brand from scratch?

Branding 112

Branding Brand Publicity 112

Agility PR Solutions

NOVEMBER 20, 2024

They are both playing their important role in managing brand reputation. So, this guide outlines how these technologies are enabling major developments […] The post How AI and machine learning are shaping the future of brand reputation management appeared first on Agility PR Solutions.

Reputation 98

Reputation Branding Brand Technology 98

NewsWhip

NOVEMBER 5, 2024

Brands today need to understand which topics are gaining traction and how those discussions could impact them, their competitors, or their industry. In a landscape where every topic competes for attention, brands need to stay ahead of narratives that may not directly involve them but which could shape perceptions and drive future decisions.

Branding 78

Branding Brand Comparison Automotive 78

Agility PR Solutions

OCTOBER 4, 2022

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […]. appeared first on Agility PR Solutions.

Branding 148

Branding Brand Study Consumer 148