The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors.

Crisis 225

Crisis How To Small Business Social Media 225

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Test and learn. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Landis PR

JULY 24, 2023

The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post. Newsjacking Breaking news in popular media is often an opportunity for healthcare professionals.

Healthcare 52

Healthcare Communications Marketing Education 52

NewsWhip

MAY 8, 2020

These included mental health broadly, how COVID-19 has impacted mental health conversations, and who has been stepping up to help people with their mental wellbeing in a time of crisis. . Ontario offered to provide free therapy for people with anxiety or depression , while an Alberta RV dealer donated trailers to healthcare workers in need.

Branding 142

Branding Brand Exercises Healthcare 142

The Hoyt Organization

MAY 20, 2024

Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives.

Healthcare 76

Healthcare Publicity Reputation Nonprofit 76

David PR Group

MARCH 23, 2020

This crisis is moving so fast that we need to communicate the next thing, not last week’s thing, so you should only be focusing on what people need to know about your business. How you can help them be ready to re-launch once the COVID-19 crisis ends. That you’re observing the crisis and making decisions on a day-to-day basis.

Branding 86

Branding Brand Crisis Healthcare 86

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. But there are good reasons why brands should stick with PR and marketing as the COVID-19 pandemic drags on, even if in a modified way. To be sure, the pandemic has changed everything, including how businesses market and promote their brands. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

NewsWhip

SEPTEMBER 11, 2019

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis.

Crisis 87

Crisis How To Crisis Management Analysis 87

Landis PR

JULY 29, 2024

Key expertise of Landis Communications With over 33 years of experience, Landis Communications has touched on many industries and represented the biggest brand names in the U.S. Currently, our client focus areas include environmental, biotechnology, healthcare, autonomous mobility and gaming/hospitality.

Communications 59

Communications Healthcare Biotechnology Tourism 59

5W PR

AUGUST 25, 2023

Engaging with healthcare professionals Collaborating with healthcare professionals, including gynecologists, obstetricians, mental health specialists, and nutritionists, is essential for credibility and accuracy in women’s health PR.

Healthcare 78

Healthcare Crisis Communications Crisis Education 78

Melissa Agnes

FEBRUARY 1, 2017

Welcome to episode #059 of The Crisis Intelligence Podcast, with Melissa Agnes and Sam Miller. Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Subscribe to the Crisis Intelligence Podcast! Running time: 49:30.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”?

Crisis 92

Crisis Marketing Resources Healthcare 92

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.

Branding 71

Branding Brand Healthcare Community 71

Reputation Us

FEBRUARY 27, 2024

percent of the market capitalization of the world’s 15 leading equity market indices, according to the group’s 2020 corporate reputation value drivers report: “ What price reputation? ” (“Future-potential” sectors, such as technology, telecom and healthcare help drive the value up.) This is based on the value of reputation accounting for 35.3

Reputation 78

Reputation Corporate Insurance Insurance 78

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

Stephen Waddington

APRIL 13, 2022

A second COVID-19 recession is wholly avoidable Just as businesses are starting to recover from COVID-19 there’s a new crisis on the near horizon. Invest long term in an employer brand proposition to build a better company. There is opportunity in any crisis. A second COVID-19 recession looks almost inevitable.

Energy 131

Energy Government Crisis Policies 131

Remote PR Jobs

MAY 26, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. In such a competitive industry, finding a PR Freelancer that best suits your needs can be difficult. How do you know who to choose? How much should you pay them?

Healthcare 187

Healthcare Survey Resources Industry 187

Melissa Agnes

SEPTEMBER 26, 2014

I had the opportunity to present a crisis management workshop to some very savvy and fascinating professionals within the healthcare sector of the United Arab Emirates and Saudi Arabia. From The Crisis Intelligence Blog. These Smart Social Media Tactics Will Help You Prevent A Crisis. Dubai was pretty awesome.

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As we’re all learning, there is no playbook for the crisis we are facing. BL: How has coronavirus been similar/different to a normal crisis situation? BL: Brand participation. How do you approach that differently?

Data 148

Data Public Affairs Crisis Analytics 148

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. And health tourism is part of healthcare. About 2 or 3 weeks ago, the Bulgarian national newspaper 24 Hours proposed Bulgaria to have a Minister of Branding.

Tourism 52

Tourism Hotels Branding Brand 52

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Konnect Agency

MARCH 31, 2020

This is the ultimate goal, and you should already be focused on what you will achieve after we get through the CV-19 crisis. This crisis has, or soon will, expose the weaknesses in our processes, our culture and our vision. Crisis and Reputation Management. Because we will get through it. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Mark My Words

MARCH 13, 2020

If ever there was a time for a new style of leadership to show up it is now, as brands descend into paralysis, travel is curtailed, healthcare is at breaking point and businesses, big and small are threatened with collapse. The rumour virus is as pervasive as it escalates with distorted realities and discarded facts.

Measurement 78

Measurement Healthcare Leadership Travel 78

Stephen Waddington

JANUARY 27, 2021

The COVID-19 vaccine rollout has provided confidence that there is a way out of the crisis despite the latest UK lockdown. Invest in employer brand More than ever recruits are scrutinising how organisations treat candidates during the recruitment process. This is the view of the team at Reuben Sinclair.

Marketing 140

Marketing Travel Storytelling Training 140

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management.

Marketing 108

Marketing Newspapers Print Corporate 108

Remote PR Jobs

MAY 25, 2023

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. In such a competitive industry, finding a PR Freelancer that best suits your needs can be difficult. How do you know who to choose? How much should you pay them?

Healthcare 100

Healthcare Survey Resources Industry 100

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Stephen Waddington

MAY 9, 2020

Media watcher, author and professor Jeff Jarvis has created a Twitter list of almost 600 entomologists, virologists, healthcare professionals and public health professions at the forefront of research efforts. I’ve published an article about brand conversations during the crisis based on a recent discussion.

Government 83

Government Healthcare Television Local 83

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Offleash

APRIL 29, 2020

We may be in the middle of a global crisis, one that’s especially hard because no one knows what lies ahead. Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.

Healthcare 52

Healthcare Small Business Resources Data 52

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. You can query Twitter using free native search tools.

Twitter 68

Twitter Publicity Measurement Healthcare 68

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. An added twist for any PR agency is that an unanticipated news event, reputation crisis, or negative story can trigger hours of unexpected work. Finding and showing the answers to those questions will help build a career-long brand.

Agency 120

Agency How To Nonprofit Healthcare 120

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. How would you define the difference between risk management and crisis management?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Solo PR Pro

FEBRUARY 1, 2022

Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. I do a lot of crisis communications, and content production. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since.

Meeting 131

Meeting Radio Sports Telecommunications 131