Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Buzzstream

AUGUST 12, 2020

What data can you share with the right journalist to show that your idea will help educate their audience and prove that it serves them even over you? Image from FRACTL and displayed on PR News Daily. . You’ll want them to think, “featuring this brand would be something that my audience would be intrigued to learn more about”. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Buzzstream

SEPTEMBER 11, 2024

On the one hand, it’s a fantastic goal, and they’ve raised over 100,000 pounds in three years for two educational charities: Zarach and Moving Mountains. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. This helps cut through the noise of bigger brands.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. PR fills up the top of your sales funnel. It does this with great content, brand stories and by building trust. All these actions are PR functions. Education on a topic.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform. TikTok for your Brand.

Marketing 120

Marketing Instagram Analytics YouTube 120

Prohibition

MARCH 15, 2023

Getting to work ahead of #IWD and building on their previous charitable support in this area, The Prince’s Trust has already started to help young women tackle their adversities with incredible funding and educational support too. The catch is, the celebrities named above aren’t exactly who you think. This went down a treat with the media.

Video 62

Video Case Study Sports Creativity 62

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

Presspage

SEPTEMBER 21, 2017

Our pro-active Customer Success team ensures our clients get the best results from their digital PR efforts. Our Development team leaves no stone unturned in making sure the platform is second to none and is future proofs the workflow and ROI of many PR teams. The best thing, we have a great relationship with our clients.

Automotive 108

Automotive Software Healthcare Construction 108

Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Event planning firms may hire entry-level PR professionals to assist with public relations efforts for events and promotions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

APRIL 29, 2024

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. 1 – Relevancy. Now, think again. How do they lead that?

Digital PR 71

Digital PR How To Reddit Engineering 71

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Secondly it’s becoming commoditised.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. For example, the site below, DailyGenius, covers education, tech, business, lifestyle, health, and “general” topics. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Lauri Pehar Borsh

APRIL 30, 2014

Anything you can do to educate your audience will help show your value. Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Social Media 83

Social Media Pitching Media LinkedIn 83

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Social media and digital have been of growing importance in communications and marketing jobs in general.

Insurance 60

Insurance Insurance Social Media Corporate 60

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

Lauri Pehar Borsh

APRIL 30, 2014

Anything you can do to educate your audience will help show your value. Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Notified adds coverage books.

Software 122

Software Case Study Advertising Advertising 122

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. Write content in response. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Intrado was formerly known as West Corporation.

Software 91

Software Banking Technology Corporate 91

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. Some of the ones we hear most often are: What level of response rates should we expect?

Data 120

Data SEO Groups Pitching 120

Rock the Status Quo

APRIL 28, 2016

If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points. So how do you sell if content is educational and not promotional? Ads sell, content educates.

SEO 100

SEO Education Content Marketing Engineering 100

Rock the Status Quo

APRIL 28, 2016

If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points. So how do you sell if content is educational and not promotional? Ads sell, content educates.

SEO 100

SEO Education Content Marketing Engineering 100

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

JULY 16, 2024

But, city studies have other higher-level goals, from SEO to brand awareness. Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together.

Study 62

Study Pitching How To Data 62

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. However, be selective about what you choose to lean into for your brand news outreach.

Google 71

Google Infographics Pitching Resources 71

ZudePR

DECEMBER 30, 2016

Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Rock the Status Quo

JULY 30, 2015

Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy?

Education 100

Education Social Media Twitter Content Marketing 100

ZudePR

MAY 31, 2015

. “I would ‘listen’ carefully on Twitter through different hashtag conversations and then attacked the critical issues on my PR blog. “The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach.

Communications 81

Communications How To Blogging Content Marketing 81