Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Branding 185

Branding Brand Marketing Wireless 185

5W PR

JULY 26, 2024

As trusted voices, they guide consumers through a sea of choices, shape trends, and build communities around shared passions. PR accelerates this process by strategically positioning influencers alongside reputable brands and publications. In today’s digital landscape, influencers reign supreme.

Interviews 78

Interviews Travel Consumer Agency 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A milestone event. A major market research initiative.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

AUGUST 16, 2024

After the meeting, Justin Green, president and CEO of the Global Alliance since 2019, and founder and CEO of Wide Awake Communications in Dublin, Ireland, talked with PRsay about pressing challenges and trends impacting global communicators worldwide. (Ed Ed Note: The following interview has been edited for length and clarity.)

Trends 155

Trends Communications Ethics Corporate 155

The Hoyt Organization

SEPTEMBER 21, 2024

The speed at which these technologies become available, can lead to missed opportunities to connect with existing and potential clients, drive awareness and adoption of the services, and build and maintain brand presence and reputation. So it’s important to engage with your community as often as possible.

Healthcare 61

Healthcare Industry Strategy Case Study 61

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 129

Publicity Small Business Trends Leadership 129

The Hoyt Organization

SEPTEMBER 16, 2024

Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities. Healthcare public relations plays a crucial role in ensuring that information is communicated clearly, accurately, and compassionately.

Healthcare 89

Healthcare Industry Crisis Crisis Communications 89

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 4. What characteristics do professionals look for in an interview candidate? 8. What’s the best way to build your professional brand?

Twitter 281

Twitter System Community Healthcare 281

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. That’s one thing that our communities love.”. “You

Local 216

Local Government Community Corporate 216

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Now what?” .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Branding Brand Technology 62

5W PR

FEBRUARY 29, 2024

Earlier this month, 5WPR Senior Vice President, and General Manager of 5WPR Miami, had the privilege of attending Axios BFD Miami, an exclusive half-day event where Axios business and Pro reporters conducted insightful interviews with top industry leaders. The influx of professionals from cities like New York and Washington, D.C.

Trends 78

Trends Internal International Education 78

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Bianchi Biz Blog

JULY 22, 2024

Key expertise of Perspective Strategies Perspective Strategies is a full-fledged Public Relations and Strategic Communications Consultancy. Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities.

Marketing 102

Marketing Tourism Local Government 102

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. This gives the brand a lot more exposure.

Fashion 88

Fashion Storytelling Social Media Instagram 88

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. PR is about reputation. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Note: Victorious PR, as a rule, does not deal in reputation management. PR can help bridge the knowledge gap and educate the community on the implications of regulatory actions.

Community 52

Community Education Leadership Guidelines 52

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. What are some of the biggest social media mistakes brands make?

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Here are some of the reputation “winners” born amid the chaos of the storms. Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. And like any disaster, the hurricanes created heroes, from first responders to small businesses. Mattress Mack. Everyday people.

Airlines 149

Airlines Reputation Local Policies 149

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Victorious PR

NOVEMBER 7, 2023

That’s why PR isn’t just essential, it safeguards your reputation. Buckle up, because we’re diving into the world of PR for savvy entrepreneurs, those who want to grow their circle of influence beyond a small community of clients, colleagues, friends, and family. Small entrepreneurs can also shine in the spotlight.

SEO 52

SEO Web Conference Real Estate 52

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Raising Brand Awareness On a National Level. Franchise public relations can help bring national awareness to your brand by securing media coverage in key national, trade, and business outlets.

Agency 52

Agency Local Newspapers Interviews 52

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Bodega’s botched branding. The biggest brand to commit a cultural gaffe was Target.

Corporate 149

Corporate Viral Community Crisis 149