5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition.

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Agility PR Solutions

NOVEMBER 11, 2019

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.

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Product Launch B2B Consumer Company 75

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

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Product Launch How To Leadership Analytics 85

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Product Launch.

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5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

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5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

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Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.

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How To Biotechnology Case Study Leadership 370

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

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Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

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NewsWhip

MARCH 10, 2021

We looked back at the last year to see which brands have received the most coverage, and who they’re partnering with to achieve their goals of providing a genuine alternative for people that want to eat less meat. . We’ll start with which companies drove the most engagement. . The most engaged vegan meat alternative brands.

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ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed?

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Technology Product Launch B2B Software 157

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

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Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Companies in crisis: A case study in navigating treacherous waters.

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5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

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Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

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Trade Shows Product Launch How To Transportation 40

5W PR

AUGUST 9, 2024

This gives companies unmatched opportunities to work with an influencer marketing agency to amplify their brand messages, boost engagement, and drive tangible outcomes. Partnering with the right influencers helps companies to achieve a number of positive goals.

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Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

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ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. .

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ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

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5W PR

NOVEMBER 9, 2023

It helps brands reach a larger and more engaged audience. Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Their endorsement can lend credibility and legitimacy to a brand.

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A milestone event.

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5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Technology Product Launch Crisis Management Case Study 78

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

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5W PR

NOVEMBER 13, 2022

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. Competition.

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NewsWhip

AUGUST 22, 2024

Simply put, this is an ongoing awareness of the internal and external challenges your company could face. It identifies how a mix of company priorities dovetail and interact with the prevailing political, economic, and social environment at any given time. An FMCG brand could measure its own brand alongside plastic waste and inflation.

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Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Performance Metrics.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

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B2B How To Privacy Retail 156

MaccaPR

AUGUST 26, 2024

The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms took center stage, influencer marketing emerged as the go-to strategy for companies aiming to connect with a global audience.

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Apparel Product Launch Marketing Sports 62

5W PR

MAY 30, 2024

In the cutthroat world of tech, robust brand representation is essential, not optional. A skillfully handled PR drive can set a brand apart, elevating it from the melée to a position of authority and respect. Some typical goals for tech firms include establishing brand recognition. This holds for PR endeavors too.

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Technology Product Launch Construction YouTube 78

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

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Brand Branding Publicity Consumer 109

5W PR

JUNE 3, 2024

Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. When a user searches for terms relevant to B2B tech offerings, a carefully crafted SEO strategy propels the website into prominence, positioning the brand in the line of sight of potential customers actively on the hunt for solutions.

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SEO B2B Engineering Leadership 78

Engage PR

OCTOBER 28, 2020

It’s the execution that defines results and success, that avoids pitfalls and ensures all communications are on point – maximising the opportunities to build brand, heighten awareness and engage with influencers and decision-makers. LinkedIn content for company successes, contracts wins and new products launches.

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Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes.

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ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Start with tentpole events and initiatives. Of course, every.

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How To Social Media Product Launch Construction 259

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

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Trends Pinterest Product Launch Instagram 78

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

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Creativity Brand Branding Product Launch 52

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. One of the main objectives of PR is to build brand awareness. PR efforts have a big impact on how visible a travel brand becomes.

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