Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice.

Healthcare 89

Healthcare Radio Sports Video 89

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 99

Media Relations Report Industry SEO 99

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Wadds Inc.

AUGUST 14, 2023

Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.

Agency 52

Agency Sports Public Affairs Creativity 52

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Communications Conversations

NOVEMBER 14, 2018

A: I was attracted to healthcare because of its complexity. At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. Let’s hear more from this long-time Rock Star.

Energy 60

Energy Agency Insurance Insurance 60

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. It absolutely is.

Ethics 74

Ethics Branding Brand Internal 74

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR. From there, it’s been a wild, fun, sometimes challenging and always rewarding ride. .

Agency 105

Agency Travel SEO Nonprofit 105

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage. As the economy continued to sink the layoffs started.

How To 116

How To Film Agency Corporate 116

Offleash

MAY 2, 2018

Employees who passively reap the benefits of a wonderful culture without contributing or participating are not in it for the long term, and leadership that merely observes culture from the sidelines is missing a golden opportunity. On the flip side, speak up as an employee if you aren’t digging your company mission.

Strategy 40

Strategy Policies Healthcare Leadership 40

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

SEPTEMBER 14, 2021

Beyond the usual battle of public opinion at the legislative and media level, many brands have also taken matters into their own hands in speaking out and acting against the law. . Public and media interest in corporate responses to the Texas abortion law since September 2nd. Since the law came into force there have been 3.4k

Transportation 88

Transportation Healthcare Employee Branding 88

Cision

MAY 7, 2015

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Up next is Sandra Fathi.

Social Media 120

Social Media Video Agency Healthcare 120

PR Conversations

SEPTEMBER 18, 2014

Considering that Canada’s private companies employ three times as many staff as its governments, and exponentially more employees than non-profit organizations, this result is surprising. It makes one wonder whether Canadian corporations prescribe less value to public relations as a strategic management function.

Study 99

Study Measurement Survey Education 99

ImPRessions - Crenshaw Communications

MAY 11, 2018

This week two sophisticated corporations faced an unwelcome PR challenge. It described the deal as related to its need to understand “a wide range of policy issues,” including “regulatory reform at the FCC, corporate tax reform and antitrust enforcement.” Novartis is a $50 billion publicly traded corporation.

Branding 136

Branding Brand Real Estate Policies 136