Brand Media Retail Trade Shows 
Konnect Agency
MARCH 15, 2023
With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
Konnect Agency
FEBRUARY 16, 2021
One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. For some brands, the virtual format made it easier to share information. Read on to decide if a virtual trade show is right for your business.
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5W PR
JUNE 10, 2024
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.
5W PR
JULY 31, 2023
It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.
5W PR
AUGUST 31, 2017
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. The show concluded with TRADE INDIE on Aug. Sheet Masks.
5W PR
SEPTEMBER 27, 2017
Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Participating in a Trade Show.
Konnect Agency
NOVEMBER 23, 2021
At Konnect Agency, we touch many brands across many categories, giving us broad insights into the tactics that seem to work favorably across many client types. This isn’t exactly a new trend for 2022 as we’ve seen affiliate marketing creep into earned media coverage for a couple of years now. are safe for now. Hybrid Events.
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