Branding Digital PR Education Journalism 
Buzzstream
APRIL 25, 2024
Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.
Buzzstream
SEPTEMBER 11, 2024
On the one hand, it’s a fantastic goal, and they’ve raised over 100,000 pounds in three years for two educational charities: Zarach and Moving Mountains. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. This helps cut through the noise of bigger brands.
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Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
Buzzstream
MAY 16, 2024
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. For example, the site below, DailyGenius, covers education, tech, business, lifestyle, health, and “general” topics. I’ll be blunt: they are never good.
Lauri Pehar Borsh
APRIL 30, 2014
Anything you can do to educate your audience will help show your value. Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.
Lauri Pehar Borsh
APRIL 30, 2014
Anything you can do to educate your audience will help show your value. Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.
Rock the Status Quo
FEBRUARY 9, 2015
Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !
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