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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 Learn more: report registration page ; PR News infographic. To do that, you need a strong brand story.”. c) Reddit 101 for PR pros via Muck Rack.

Software 100
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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. All these iterations fall under content repurposing. How to repurpose blog content.

eBook 143
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The Ultimate Guide to Repurposing Content

Contently - Strategy

The stats from a recent white paper you published find new life as a shareable infographic. It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand. Repurpose it into an interesting thread on X or Reddit, or as a LinkedIn post or Instagram carousel.

eBook 52
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SMART News Content

The Proactive Report

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

LinkedIn 100
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5 technologies that will change how you do PR

Presspage

As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

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The Best 15+ Link Building Tools for 2024 (Free and Paid)

Buzzstream

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71