ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

The Hoffman Agency

NOVEMBER 13, 2023

There are also concerns about working with its companies — from privacy to human rights. A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.

Local 36

Local Agency Government Travel 36

Contently - Strategy

JULY 24, 2024

Trying to find the best freelance photographer for your brand can make you feel like you’re caught in a riptide of talent. Here’s how to navigate the choppy waters of professional visual storytellers to find someone who will help your brand’s images make a splash. Feeling a bit seasick from the sheer number of options out there?

Branding 52

Branding Brand Policies Meeting 52

The Hoffman Agency

MARCH 21, 2024

million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. This doesn’t necessarily mean everything has to be physically built in Indonesia but highlighting local partnerships, development teams or contributions to the technology’s creation.

Leadership 69

Leadership Biotechnology Policies Local 69

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 23, 2019

It’s an area that brands should investigate. #6 Meeker calls out the use of edited and curated images as a means of storytelling. 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192