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Separating fact from fiction: lessons from Madbird

PR in High Definition

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Word of mouth. Don’t be blinded by the flash.

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Fleishman Hillard — TRUE Global Intelligence

NewsWhip

CASE STUDY. 10,000+ employees. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Publishing. Company Size.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Prepare in advance.

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The Empire Strikes Back:  3 Reactions to Amazon vs. NYT

Sword and the Script

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. If you enjoyed this post, you might also like: Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Greater reach but also a potential reputation issue. The results?

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10 Crisis Communication Tips Every Business Needs

Prohibition

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.