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Delta Airlines Cautionary Tale: A Case Study in The Crucial Role of PR in Reputation Management  

5W PR

Reputation management and business continuity planning has become a cornerstone of successful business strategy. The Delta Airlines Case: A Cautionary Tale The recent events surrounding Delta Airlines’ reaction to the CrowdStrike outages highlight the critical importance of effective reputation management and crisis preparedness.

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Book review: Reputation in Business

Wadds Inc.

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Crisis Communications.

Training 370
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Book Review: Building a Culture of Inclusivity 

Wadds Inc.

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Young companies need to find ways to earn endorsements from a reputable third-party. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Success breeds success.

B2B 334