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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Context matters. All breaches aren’t the same.

Privacy 294
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From Traditional Banking to Fintech: The PR Transition

5W PR

Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Community focus Highlight the bank’s commitment to the local community.

Banking 78
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. But what happens when you receive negative reviews?

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Elevating Media and Investor Relations with Presspage

Presspage

Additionally, you should avoid spamming, and deliver transparent and timely communication consistently. With a deep understanding of communications teams' workflows and the pressures they face, the Presspage team has crafted a CRM that caters to your specific needs, enabling you to work efficiently amidst internal and external stakeholders.

Media 78
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Branding 149
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

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Should Apple Open a Backdoor?

Mindful Marketing

.” Apple cooperated in other ways e.g., making engineers available, providing data, and trying to unlock the phone, but it refused the request to create a “ backdoor ,” to its phones, citing concerns over consumer security and privacy, as well as the precedent that such a concession would create.

Privacy 71